The BCAMA Board of Directors is made up of a group of volunteers who take on portfolios above and beyond what they do in their own careers. With the fast pace and continuously changing market trends, careers and personal life are often demanding enough, without adding to the mix. The dedication, expertise and energy of this group of professionals allows for the programming and initiatives you enjoy as a BCAMA member and supporter. I’d like to thank the incoming board, and those that have come before us, for their dedication and invite members to do the same throughout the year.
If you need to reach any BCAMA Board Members, please call or email our office at 604-564-1AMA (1262) or email@example.com.
2016/2017 BCAMA Board
Kim Breakell Mech – President
LinkedIn Profile: kimmech
Kim is a seasoned marketer and has enjoyed more than 25 years in B2C and B2B marketing throughout North America and globally on both the client side and agency side. She has spent the past 2 years as the President of the BCAMA, guiding a talented board through a restructuring and was the catalyst behind the merger with the Association of Integrated Marketers (AIM). Prior to that, she was the Director, Senior Executive Program.
Her marketing experience spans the financial services sector (Central 1 & HSBC Bank Canada); telecommunications (Stentor Resource Centre & Bell Canada); technology (Central 1, Eyeball Networks & Cinax Designs); tourism (Destination Canada & Air Canada) and package goods (Alberto Culver, Thomas J Lipton), where she combines her marketing experience and business acumen across a wide range of businesses.
Andrew Sharpe – President Elect
LinkedIn Profile: andrew-sharpe-b3b5301
Andrew Sharpe is the founder & Chief Storytelling Officer for BRANDSPANK Retailer Marketing-an agency that specializes in user-experience & consumer engagement for bricks & mortar retailers.
A self-described retail marketing insight-er, Andrew is also a regular blog contributor to influential sites such as Retail Customer Experience. He’s also been a regular on-air guest on both CBC and Global News, for retail and marketing related topics.
For over 20 years (including working client-side as interim Director of Marketing with a national franchised company), Andrew has been instrumental at developing brand strategies and creating compelling stories for dozens of regional, national and international retail organizations. Prior to launching his own agency, Andrew also exercised the other side of his brain a freelance copywriter for almost 5 years at various boutique and multinational agencies throughout the city.
VACANT – Treasurer
The Treasurer is a key member of the BCAMA board and executive ensuring responsible stewardship of BCAMA funds and that all accounting is conducted within Canadian accounting standards. The treasurer sits on the Executive committee alongside the President, Immediate Past President, President-Elect and Vice President and reports directly to the President. The individual in this role must hold a CPA designation.
Lauren Isaacson – Vice President Elect
LinkedIn Profile: laurenisaacson
Lauren Isaacson is the director of Curio Research. She is an American ex-pat from sunny Los Angeles, living in rainy Vancouver, British Columbia. It’s okay, she doesn’t mind the wet.
She earned her MBA in 2002 from Pepperdine University and soon after discovered a talent and passion for qualitative and quantitative research as an Account Planner at interactive ad agencies in LA. Currently, Lauren is a market and user research consultant using her qual and quant skills to help agencies and organizations improve their understanding and the experiences of their customers and employees.
During her career Lauren has worked on new product launches for automotive brands, UX research and testing for software companies, customer satisfaction measurement for national organizations, exploratory research for major website redesigns, qualitative employee experience audits, and many other interesting and high stakes research and analysis projects.
Lauren brings her expertise in market research, user experience research, and data analysis to every project and focuses on delivering actionable insights to her clients and stakeholders.
Regina Leung – Director at Large
LinkedIn Profile: reginal97
With over 15 years of experience in the software industry working for numerous companies, Regina is skilled in digital branding, clients and sales development, capital development, project management, product analysis and the development of service solutions. She currently acts as an independent consultant for emerging software companies and is also the operating partner of Global Recycling, an international trade organization that facilitates digital trading in recyclable materials. Regina is responsible for its client and sales development, internal/external trading strategies and the implementation of digital business and marketing strategies targeting North America and Asia. Through her experiences, she has developed an assertive, people-oriented approach complemented by strong analytical and problem solving skills.
Regina holds a B.Sc. in Business from University of Minnesota where she specialized in strategic management and corporate communications.
Nick Sywulych – Director of Senior Executive Program
Nick Sywulych is the Director, Marketing at Pacific Blue Cross. Prior to joining Pacific Blue Cross, he was the Director of Retention Marketing at the British Columbia Automobile Association (BCAA), with responsibility for Membership, Insurance, Evo Car Share and Auto Service Centre retention, the partner loyalty program, and growing products per household.
Nick’s greatest strengths are his creativity, passion and leadership. He thrives on challenges, particularly those that send others screaming and running out of the building. With over 15 years of experience he has worked in all areas of marketing, and is known for his ability to think strategically while delivering flawless tactical execution. He has managed large marketing teams, agency relationships and budgets both within British Columbia and across Canada.
Nick is a collaborative leader that works to deliver an amazing customer experience. He was awarded Leadership in Action awards at both Rogers and BCAA. He has worked on several award winning campaigns and was part of the 2002 Rogers team that won the BC AMA Marketer of the Year. Nick served on committees that brought Vancouver the first Rogers Santa Claus Parade as well as the Sports Celebrities Festival gala supporting Special Olympics BC and the Canucks for Kids Fund.
Nick grew up in Vancouver and has education from the University of British Columbia, the British Columbia Institute of Technology and a bachelors degree from Simon Fraser University.
Jordan Eshpeter – Director Educational Series
LinkedIn Profile: jordaneshpeter
Jordan is Director of Strategy and Growth at Invoke, a leading digital product design and development agency. At Invoke, he helps guide emerging and enterprise companies into bolder digital futures. In his spare time, Jordan fosters a forward-looking curiosity so frequently writes and speaks on futuristic themes. At the BCAMA, Jordan builds learning programs to inspire today’s marketer to become tomorrow’s marketer.
Andrea Eby – Director of Vision
LinkedIn Profile: andrea-eby-41b3b830
Andrea Eby is a Marketing instructor and Convenor in the School of Business at Capilano University. Andrea also works with the AMA and BCAMA as a judge and is faculty advisor for the student Marketing Association as well as coach for student case competitions. Accolades include: American Marketing Association International Collegiate Conference 2016 – four awards, Western Canadian Business Competition March 2015- winner.
Andrea’s work experience spans three continents and covers a variety of sectors including consumer packaged goods, sports, events, and not for profit. She has managed national brand portfolios at Consumer Packaged Goods Companies including: Ault Foods, Cadbury, and Schering Plough. Andrea’s sport event experience includes the Vancouver International Marathon Society, Ironman Japan, World Indoor Track and Field Championships, and two Winter Olympics (Nagano Japan, and VANOC) She serves on the board of Directors of several not-for-profit organizations and is also involved at the community level as a group fitness and spin instructor.
Charlotte Ruttle – Co-Director Marketer of the Year
LinkedIn Profile: charlotteruttle
Charlotte is an Engagement Strategist at Domain7, a Vancouver based digital agency, where she collaborates with clients and the Domain7 team to create innovative, empathetic digital experiences that help organizations grow and communities connect. Collaborative partners include Vancouver Economic Commission, Nurse Next Door, Pacific Health Innovation Exchange and more.
Previously, Charlotte served as the co-Director for BCAMA’s VISION conference 2016. As the Director of Marketer of the Year for 2017, Charlotte is excited to celebrate and recognize great marketing initiatives in BC, and to help contribute to the growth and education of the BC marketing community.
Nicola Poskitt, Co-Director of Membership Development
LinkedIn Profile: nicolaposkitt
A driven account services professional with a passion for brand strategy, Nicola Poskitt is currently an Account Supervisor/Strategic Planner at Will Creative. Founded in Dec 2014, the agency’s focus lies on strategic and creative brand development with a strong sense of purpose and emotional connection – with a diverse client roster that spans across most major industries.
After several years at Cossette, Nicola joined the Will team in 2015, and has enjoyed watching its growth in both size and areas of expertise. In her role, she provides project management and planning support across multiple projects, including brand strategy, architecture & identity development, campaign strategy & execution, collateral, digital, environmental & packaging design, and traditional, experiential, & digital advertising.
Her past and current clients include TELUS, Government of BC, Royal Roads University, Stanley Park Brewing, Squamish Valley Music Festival, Canadian Freestyle Skiing Association, and the Wilson School of Design.
Nicola holds a Bachelor of Arts (Honours) from Queen’s University. She also is a graduate of BCIT’s Marketing Management program, where she was actively involved in the Collegiate AMA chapter and was the recipient of the prestigious BCIT President’s Award, presented annually to a single graduate for exceptional academic and extracurricular work.
Jennifer Wheeler – Co-Director of Membership Development
LinkedIn Profile: jennifer-wheeler-66791517
Jennifer Wheeler is currently the Marketing and Advertising Specialist for the Vancouver Art Gallery since 2011. In this position, Jennifer has worked on a variety campaigns for leading exhibitions, events and programs and sees projects through from concept and planning to actualization in the digital and outdoor marketplace. From 2005 – 2011 Jennifer worked in hotel and luxury villa rental sales with Four Seasons Hotels and Resorts, Fairmont Hotels, and Luxury Retreats International.
Previously, she attended Ryerson University for a Bachelor of Commerce in Hospitality and Tourism Management with a minor in marketing. She has served on boards and committees and has volunteered with the Downtown Vancouver Business Improvement Association membership committee, the Brentwood Executive Alumni committee, and the Projecting Change Film Festival. Jennifer also holds a Masters Certificate in Project Management from York University.
Michelle Cunningham – Director Thought Leadership Series
LinkedIn Profile: michellecunningham
Michelle’s career started as part of a startup: Metrolyrics.com. As its first employee, she was part of the accelerated growth which saw the company expand from a 3-person start-up to its eventual acquisition by CBS Interactive in 2011, and into one of the largest media companies in North America. Michelle then made a transition into the sales and product teams in the Tech Games and Lifestyle division of CBS. In 2014, Michelle joined Mediative a digital agency & media network. She now leads the Retail Vertical for the Enterprise Client Development Division and innovates products in the growing programmatic media space.
A multi-faceted professional, Michelle has never allowed her job description to define her; she’s always up for a challenge. Michelle thrives on completing projects and has consistently demonstrated a willingness to go over and above when needed. Michelle is an active and highly involved industry leader. She sits on multiple committees and boards in within her industry. She prides herself on her ability to immerse herself in the latest digital marketing & advertising innovations and will ensure that BC market continues to be informed and educated on the latest topics in the marketing industry.
VACANT – Director of Business Development
The Director of Business development builds community relationships with potential sponsors and partner organizations. Responsible for bringing new business (cash and contra into the board both annually and for the events). Liaises with board members to extract new opportunities, with the Director Partnerships to seek out opportunities with existing members. Oversees team of two support roles.
Christian Westin – Director Partnerships
Christian, holds a business degree and marketing diploma, and has experience in event planning, logistics, and sponsorship development. He is passionate about ensuring excellence and creating mutually-beneficial sponsor partnerships, and is excited to help further BCAMA’s mission to be a thought-leader for the marketing community.
Andre Bussanich – Director of Creative
LinkedIn Profile: andrebussanich
Andre is a passionate creative leader, with proven experience and a rare set of skills that span high end visual design to interactive experiences and UX strategy.
His diverse 20 years of industry experience ranges from directing and creating digital interactive exhibits for Museums and large public spaces to marketing/advertising, illustration and film/animation direction. He has worked with the biggest cultural exhibit planners and fabricators in North America in the exhibit space. In the marketing space, he’s designed for Best Buy, McDonald’s, Ronald McDonald House, BC Cancer Agency, Never Stop. Milk and Oakridge Centre. Andre currently holds the position of Creative Team Lead at Central 1 Credit Union Marketing and Research department and sits on the board of BCAMA as creative director.
Dee Unal – Director of Marketing & Communications
LinkedIn Profile: duygudeeunal
Dee works as a Marketing Consultant at MatchBox, a Vancouver based professional services company. She has over 15 years of B2B and B2C MarCom experience gained through living and working at global markets including EMEA, Asia Pacific and North America. She is known as a strategic thinker with strong management background, combined with hands-on digital and traditional marketing experience and technical know-how. She enjoys creating and developing successful business opportunities, and revenue enhancing partnerships in multicultural, competitive, and fast paced environments.
Previously, Dee was the Regional Marketing Manager for Earls responsible from the brand’s operations in USA and Eastern Canada including new restaurant openings in Washington, Chicago, and Orlando. Her diverse industry experience also includes Head of Marketing & PR and Assistant Director of Regional Marketing roles at Hilton Worldwide.
Dee holds a BA in Communications and a Diploma in Marketing Management. She is an avid home chef and world-wanderer with voracious appetite.
Ryan Hoye – Director Information Technology
LinkedIn Profile: ryanhoye
Ryan Hoye is an information technologist with the Vancouver Club. He is someone who understands the technological process in a business or operation and can help define the future of that process, or the future of that business in a world that is changing every second of every day.
Ryan is focused mostly on the integration of Apple products into businesses to make them leaner and more efficient, he as experience in bringing the state of the art from ten, twenty, and sometimes thirty years ago, into the present.
Jon Malach – Director of Experiential
LinkedIn Profile: malach
As the CEO of NativeAds.com, Jon has been assisting brands to tell stories online through native advertorial content and video. The definition of “Native” in advertising means to fit the form and function of the environment, where the advertisement itself can stand on its own and offer a value to the consumer. Jon has embraced out of the box approaches to campaign design, he was early to employ both Augmented and Virtual Reality as mediums for online storytelling and onsite activations. He sees the XM event as a great opportunity to further harvest early adopters who push the limits of both technology and creativity to deliver truly immersive brand experiences. When asked to describe what differentiates the XM event he is directing in June of 2017, Jon explains “Most events tend to review existing best practices, with the XM event we are too busy creating new ones”
Jon is an avid Martial Artist and enjoys applying the principles such as to lead by example in his professional career in order to inspire others to reach their full potential. Jon also moonlighted as a DJ for over 15 years, playing under the alias “JIAL-14” for various radio stations and night clubs.