The BCAMA Board of Directors is made up of a group of volunteers who take on portfolios above and beyond what they do in their own careers. With the fast pace and continuously changing market trends, careers and personal life are often demanding enough, without adding to the mix. The dedication, expertise and energy of this group of professionals allows for the programming and initiatives you enjoy as a BCAMA member and supporter. I'd like to thank the incoming board, and those that have come before us, for their dedication and invite members to do the same throughout the year.
If you need to reach any BCAMA Board Member, please call or email our office at 604-983-6262 or info@bcama.com.
Proudly presenting the 2007/2008 Board:
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Kerri Buschel
Director of Alternative Speaker Series
In her second year as Director of Alternative Speaker Series, Kerri is the director for both the evening event and the annual golf tournament.
Kerri is responsible for Community Relations and Communications at the Vancouver Port Authority(VPA). She has been working in community relations with the VPA for the past five years creating community programming, outreach and education tools, presentations to all levels of the community, and community advertising. In addition, Kerri has over ten years of experience in event
management and marketing. Kerri completed her Bachelor of Arts degree in International Relations from the University of British Columbia, and is currently taking communications design and marketing related courses through Emily Carr. |
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Kellie Cottick
Director of Collegiate Relations
In her first year on the BCAMA Board of Directors, Kellie Cottick joins us as the Director of Collegiate Relations. Kellie is a marketing professional at TELUS Corp, (Consumer Solutions, TELUS TV) where she plays an intricate role in launching the new digital TELUS TV service in Western Canada.
Prior to joining TELUS, Kellie attended the Sauder School of Business at the University of British Columbia, where she studied marketing and competed for the UBC Varsity Rowing Team. Kellie has an active voice in her community, regularly volunteering her time in support of charitable organizations, including the YWCA and the BC Cancer Foundation. |
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Georgia Dahle
Vice President
Georgia has been Director of Marketer of the Year for the past three years and also Director of Vision. Georgia is President of Method Event Planning Inc., a Vancouver event and strategic marketing company specializing in local, national and international marketing programs and events. Prior to establishing the company in 2001, Georgia held numerous senior roles in the online advertising and marketing fields. She brings over 10 years of experience to event management and strategic marketing.
In addition to working in the event management and marketing fields, Georgia has worked extensively with various levels of the national and international governments. Her company focuses on strategic coordination of large scale, multi-stakeholder conferences and events and corporate and incentive
programs for organizations. She has worked extensively nationally and internationally, including the United States, Norway, the Netherlands and Italy.
Prior to starting her own company, Georgia was Operations Manager and Corporate Secretary for an online advertising and marketing services provider company. She has worked with various levels of municipal government and has experience in project management, strategic planning and operations
analysing.
Georgia has guest lectured for the International Internet Marketing Association and at Capilano College on Strategic Marketing and Brand Development. |
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Darrell Hadden
Director of Website - www.bcama.com
Darrell formed Graphically Speaking 20 years ago. The company has evolved from the largest presentation graphics supplier in the Pacific Northwest to become the second largest, full service website development firm in Vancouver. Graphically Speaking employs a web development team of 36 specialists.
Darrell is a graduate of UBC’s Internet Marketing Program and is a Certified Internet Marketing Business Strategist.
Prior to Graphically Speaking, Darrell was a Product Manager for Cableshare, a Rogers Cable high technology division. At Cableshare, he helped develop the first North American home shopping trial with JC Penny and the first corporate intranet system with IBM. His division was also the first to integrate video, credit card readers, and touch screens with the microcomputer.
Earlier at Microtel and Microtel Pacific Research he was part of a team that created “Teleguide”, the first public access kiosk in North America, and developed computer graphics technology (NAPLPS) that industry experts believed would be the backbone of the Internet. |
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Trish Heywood
Director of Speaker Series
Tricia has over twelve years in international marketing and communications on both the agency and client sides. Prior to taking on her current role as VP, Regional Manager of BC for Weber Shandwick Worldwide, Tricia spent five years as the Marketing Director for Freeplay Energy Group, an alternative energy
developer based in London, England where she led all international marketing and PR activities with a focus on North America and EMEA. Tricia also spent two years in Weber Shandwick's New York office where she focused on communications research and strategy development for a number of
blue-chip clients including Altria, Boston Scientific, Ingersoll-Rand, Pfizer and Capitol One.
Tricia's international marketing and public relations experience extends to Asia where she lived and worked for 6 years and where her clients included Colgate, Nestle, Eveready and HSBC. Tricia completed a Bachelor of Arts degree in Economics and Policy and Management Studies from
Dickinson College in Pennsylvania and holds a post graduate diploma in International Management from The McRae Institute in Vancouver. BC. |
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Tracy Houston
Director of SIGS (Special Interest Groups)
Strategy Magazine - www.strategymag.com. Tracy Houston has been working for Brunico Communications as the Western Canada Sales Representative for over 13 years. Tracy is responsible for sales, ecommerce, sponsorship and developing relationships in the media sectors for Strategy Magazine- Canada’s premier marketing trade publication, Media in Canada www.mediaincanada.com an electronic marketing daily newsletter and Playback Magazine www.playbackmag.com - Canada's leading broadcast and production trade publication. Tracy is currently a board member of Women in Communications. She has also served on the Board for Women in Film and Video Vancouver for two years and Women in Film Calgary, where she was the director of Mentorship and Career Café Programs. Prior to this Tracy was had her own company as an independent event's coordinator travelling to film and television trade markets around the world. Tracy’s goal is to volunteer with the BCAMA Board as committee chairperson for the Special Interest Group (SIG's) and sharing her experience, enthusiasm and dedication with the board and members. |
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Lori Janson
President
Lori is a communications and marketing professional with more than 20 years experience in marketing, public relations and corporate communications in both the private and government sectors. She is currently principle of Lori Janson & Associates, a marketing and communications consulting firm with clients such as Holland America Line, YVR, and TSI Terminal Systems Inc. Lori holds a BA
from the University of Western Ontario as well as an MBA from the Richard Ivey School of Business (University of Western Ontario).
Lori has just completed her third year on the BCAMA board as Vice President and Director of the successful Members Only, Special Interest Groups Series, a new BCAMA initiative launched in 2005. |
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Karen Kasprick
Director of Speaker Series
After volunteering for over two years with the BCAMA, Karen recently joined the Board of Directors as one of the Directors of the Breakfast Speaker Series.
A Winnipegger turned Vancouverite, her marketing experience has included both client and agency side roles. Working at Palliser Furniture Ltd. in Winnipeg, she was a part of the Management Development Program which exposed her to merchandising and product development work placements. She also helped the trade show team with merchandising furniture in North Carolina and San Francisco. Moving to Vancouver in 2005, she landed a role with Publicis Vancouver as an Account Executive working on the online and offline marketing communication campaigns for various accounts including The Ethical Funds Company, Wesbild Holdings Ltd., Soyaworld Inc. and Vincor Canada.
Currently working as a Marketing Communications Specialist at Tourism British Columbia, she is most notably involved with the strategic communication and tactical execution of the 2008 BC Escapes and Golf Campaigns. |
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Mike Leslie
Creative Services & Production
Mike joins the BCAMA board this year as the Director of Creative. As an Account Supervisor at Grey Northwest, a full service advertising and communications agency, he currently manages strategic planning and business development for his clients. During the past five years at Grey, Mike has developed client’s businesses in just about every industry from wine to semiconductors and currently manages the accounts of ADT, CruiseShipCenters, Quadrant Homes, and Taco Del Mar for North America. Prior to joining Grey in 2002 Mike admits to spending too much time in the fine arts wing of University before graduating from the BCIT Marketing Management program and joining a boutique Agency, Ignite Communications. |
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Laura McBride
Immediate Past President
Fulfilling her 4th year on the BCAMA Executive team, Laura will serve as Past President in the 2007/08 year.
Laura is a senior Account Director at TBWA\Vancouver, a full service advertising agency focused on disruptive strategies and creative ideas for their clients. She currently leads the development of branding and integrated communications plans for Vancity, EComm 911 and the BC Children'sHospital Foundation. Over the past 10 years in the communications industry, Laura has led projects for clients in a wide range of businesses from finance and public service to real estate and government. She is a long serving member of the BC Children’s Hospital Jeans Day committee, a former NABS captain and has been an active volunteer with the BCAMA since 1996. |
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Trish McCloy
Director of Membership
Trish McCloy's affiliation with the BCAMA started four years ago participating in two speaker series committees, and most recently as a part of the membership team.
As the principal of standmarketing, a Vancouver-based web marketing + strategic planning consultancy, Trish serves local clients seeking to broaden their online and offline reach. Prior to starting standmarketing, Trish spent 5 years on both the agency and client side working as an Account Manager on the GM account at MacLaren McCann, and in account planning and marketing in the real estate development, software and security sectors. When not lending her creative and
organizational skills to clients, Trish enjoys travelling, renovating, running and volunteering in various local and international capacities. |
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Rosa Marinelli
President-Elect
After serving 2 years on the board as Director, Communications, Rosa is coming on to the board Executive.
Presently, she is the Marketing Manager for Panago Pizza delivering on numerous marketing initiatives including product development, agency management, budget management and national promotional campaign management.
Prior to Panago, Rosa was with Tourism Vancouver. In her Corporate Sponsorships role she ensured the successful delivery of long-term strategic alliances with corporate partners through development and implementation of activation programs and integration of sponsors into organizational sales and marketing activities both trade and consumer targeted.
Previously, she was the Marketing Manager of Kester Grant College, sister college of the British Columbia Institute of Technology. Rosa’s
international marketing experience over the past nine years extends to Asia and Europe, and includes work with organizations such as Vancity, Sar Transit, Overwaitea Foods, Visa International and many others. |
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Steve H. Kim
Director of Marketline
As President of Boilingpoint Communications, Steve brings over nine years of expertise in strategic marketing, communications and business development gained from his experience within the media, entertainment, and technology sectors. A strong proponent of rich media and interactive marketing, Steve thrives on helping organizations to integrate traditional and new media strategies that drive business results.
Prior to starting Boilingpoint, Steve was the Vice President IN CONTEXT Marketing and PR, where he was responsible for all aspects of the business operations. Previously, Steve was the Director of Marketing and Business Development of Chalk Media, a leading North American mobile software and content solutions company, where he played a key role in successfully navigating the business past the dot com crash and getting it listed on the TSX Venture Exchange. During this time, Steve oversaw Chalk’s re-branding strategy, implemented a national public relations program, launched numerous content distribution partnerships with major airlines and publications, and helped set the foundation for the company’s strong market position in the new media industry.
An avid volunteer, Steve is also the co-founder and chair of the C3 Society, a Korean-Canadian non-profit organization. |
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Bruce Nunn
Director of Vision
Bruce Nunn recently joined the BCAMA board as Director of the Vision Conference.
Mr. Nunn is Vice President of Marketing for Stockgroup Media Inc., developer of the leading financial portal Stockhouse.com. He leads strategic marketing, corporate communications and product management. Prior to joining Stockgroup in 2005, Mr. Nunn spent 7 years as Director of Marketing for Fincentric Corporation, a software provider to the financial services sector. Under Mr. Nunn’s marketing leadership, Fincentric grew from $7 million to $62 million in annual revenue over a 3-year period. Mr. Nunn has also held senior positions at Computer Associates, including product manager for financial products. Mr. Nunn has over 19 years of experience bringing software solutions to market and has been recognized with awards from the International Association of Business Communicators and Advertising Age Magazine. |
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Heather Phillips
Director of Communications
Heather has over ten years marketing, communications, advertising and print production education and experience in the Lower Mainland. She is currently working at Rocky Mountaineer Vacations in a Production Supervisor role. Prior to joining Rocky Mountaineer Vacations, Heather worked at Rethink Advertising, where she managed the production of creative projects for clients such as A&W, BCAA, Coast Capital Savings, Mr. Lube and West Coast Air. She has also spent four and a half years working in the marketing department at Tourism Vancouver, where she planned and coordinated the design, production, printing and delivery of communication pieces for the organization, managed the brand, developed marketing campaigns, and provided marketing services and resources to internal staff and external customers. She holds a Marketing Management Diploma from BCIT and has experience working on a variety of events in the city including the HSBC Celebration of Light and the Dine Out Vancouver Restaurant promotion. Heather has served on the communications committee since 2006, and has been the BCAMA Director of Communications for the past year. |
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Diana Pozza
Director of Vision Sponsorship
Diana joined the BCAMA Board of Directors in 2006 as Director of Sponsorship for our signature event, VISION.
Diana brings over 10 years of direct marketing experience to the BCAMA and is currently the Sales & Marketing Manager of TBV Business Solutions. TBV Business Solutions is a one stop shop for direct mail, print and data services to clients such as BC Women's Hospital Foundation, UBC, Heart & Stroke Foundation and Waste Management. Since joining TBV Business Solutions in 2004, Diana has introduced several new product lines, co-ordinated & implemented a Customer Relationship Management (CRM) system, and rebranded the organization's business unit including a new corporate name and logo.
Prior to this, Diana held the position of Corporate Facilitator at Canada Post
Corporation from 2001-2004; and was in Commercial Sales at CPC from 1997-2001. During this time, she also taught a sales course at BCIT for 3.5 years. Diana developed the course curriculum for this new course (a 3-credit course in the Marketing program) and wrote the course work book. From 2000-2002, Diana was on the Simon Fraser University Alumni Board of Directors where she
developed and facilitated the "Orientation" program for new board members as well as participated on a variety of sub-committees. From 2002-2005 she was on the SFU Outstanding Alumni Committee and was involved with the review and selection process of alumni with past outstanding achievements.
Diana is from Vancouver and graduated from Simon Fraser University with a Bachelor's Degree in Business Administration, majoring in Marketing, International Business and Human Resources. Previous to that, she completed the Accounting Management program at Douglas College. |
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