| 7:30 - 8:00 |
Registration & Breakfast |
| 8:00 - 8:15 |
Opening Remarks - Tony Parsons |
| 8:15 - 9:45 |
Mike Lipkin
President of Environics/Lipkin
Author of "Luck Favours the Brave"
Topic: Industry Trends and How to Use Them |
| 9:45 - 10:00 |
Break |
| 10:00 - 11:15 |
Mark Stevens
CEO of the Global Marketing/Strategic Advisory Firm MSCO
Author of "Your Marketing Sucks"
Topic: Focus on Marketing ROI - What Is and Isn't Effective |
| 11:15 - 12:30 |
Ron Buist
Inventor of "Roll Up the Rim to Win" for Tim Horton's
Author of "Tales from Under the Rim"
Topic: A Case Study - Canadian Marketing Magic |
| 12:30 - 1:00 |
Lunch |
| 1:00 - 1:45 |
Programming |
| 2:00 - 3:15 |
Steve Saldebus
Creator of Modrobes, Designer, Entrepreneur, Anti-conformist
Topic: I wWant You In My Pants - Lessons from a Guerilla Marketer |
| 3:15 - 3:30 |
Break |
| 3:30 - 4:55 |
Patrick Coyne
Editor and Designer of Communications Arts
Topic: Creative - From the View of a 45-year old Institution |
| 4:55 - 5:00 |
Closing Remarks |
![[Vision 04]](/events/images/title-VISION04.gif)
