Jubilant BCIT Marketing Association (BCITMA) teams came home as the biggest winners at the American Marketing Association (AMA) International Collegiate Conference in New Orleans , Louisiana .  The international conference was attended by about 1300 students, representing 119 business schools from across the United States, including Penn State University, University of Wisconsin, and Loyola University, to name a few.

During the three day event, 19 BCITMA students competed in the conference's three major events: The Sales Competition; The School Exhibition Competition; and The Case Competition, sponsored and judged by executives from Goodyear Tire and Sullivan Tire and Auto Service.

BCITMA won first place, and more, in every event:

• 1st, 2nd, 3rd, 4th, 5th - AMA Sales Competition
• 1st place - AMA Case Competition
• 1st place - AMA Exhibit Competition

"119 American Colleges are certainly paying attention to our teams' successes, which speaks volumes to the quality of education we receive at BCIT," said Larissa Beardmore, President, BCITMA. "The BCIT Marketing Association has attended the conference annually for the past 9 years, and no doubt this is our best year to date."

This is the first year BCITMA students entered the AMA Case Competition. Industry professionals serve as competition judges and make their decisions based on the strategies and ideas developed in each teams' written marketing plan. This year 8 finalists were asked to present their ideas to the corporate marketing team of Goodyear and Sullivan Tires.

Aspects of the winning team's marketing plan will likely be used by sponsoring corporations.

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For more information:
Marrett Green, Media Relations Officer, BCIT
604.432.8773

if you are looking to congratulate or hire, here is the list of award winning students.