| AYLIN LAVALLE
2103 – 939 Expo Boulevard • Vancouver, BC V6Z 3G7 778 - 222 - 4087 • alavalleb@gmail.com
HIGHLIGHTS OF QUALIFICATIONS
• Over eight years of experience in marketing strategies, communications and negotiation.
• Graduate University Diploma specializing in Marketing Management and Business.
• Able to manage multiple projects and activities.
• Very well organized and with problem-solving skills.
• Highly creative, self-motivated individual with can-do attitude and leadership skills.
• Adaptable, diplomatic, approachable.
• Strong computer and graphic design skills (MS Office, Adobe, Illustrator, Photoshop, Quarkx).
• Advance CRM software’s knowledge; also SAP and Citrix.
• Member of BCAMA (American Marketing Association British Columbia Chapter); as well as member of the committee for Marketer of the Year 2010.
RELEVANT SKILLS
Marketing Activities
• Successfully put on marketing strategies that represented an increase in sales of 4% for the mature product phase and 200% for the product in introduction phase.
• Responsible for developing marketing plans and market researches.
• Developed working plans and strategies to be implemented by the regional sale team, to ensure the achievement of marketing goals.
• Controlled the marketing budget for each activity with success.
• Responsible for negotiating the production of several marketing materials, as well as services (accommodations, speakers, sponsorships, door prizes, etc.).
• Designed and developed customer plans to work with the sales team based on adding value to the customer relationship.
• Implemented follow up programs to ensure customer satisfaction.
Communication & Public Relations
• Selected ads and articles to be published, as wrote and adapted media press releases.
• Proofreading documentation.
• Developed creative communications to promote the brand and events.
Graphic Design & Merchandising
• Designed, produced and marketed brochures, flyers, cds, and displays among other marketing materials.
• Worked with local and international printers and merchandising suppliers.
Events & Planning
• Responsible for the preparatory, on-site, post and follow up activities.
• Coordinated and managed teams to implement the following events: Alltech’s Latin-American Sales Meeting: Brazil (130 participants) – 2005; Argentina (120 participants) – 2006; Brazil (115 participants) – 2007; Alltech’s Peru Annual Latin-American Conference (300 participants) – 2005, 2006, 2007; Alltech’s Enzymes: Mexico (40 participants) - 2007; etc
• Member of the marketing team for Alltech’s Annual Symposium: USA (1500 attendants) – 2006, 2007; International Poultry Expo – 2005, 2006, 2007.
• Volunteer member of the committee for Vision 2010 (BCAMA).
• Currently, volunteer committee member for Marketer of the Year 2010 (BCAMA).
PROFESSIONAL EXPERIENCE
Export Associate 2008-present
Overseas International Corporation
Vancouver, Canada
Regional Brand Manager (Latin-America) 2004 - 2007
Alltech
Vancouver, Canada
Lima, Peru
Country Marketing Coordinator (Peru) 2004 - 2006
Alltech
Lima, Peru
Fine Chemical Department Sales Coordinator 2002 - 2004
BASF PERU
Lima, Peru.
Commercial Manager 2000 - 2001
DIPRONS S.A.C.
Lima, Peru.
EDUCATION
• Marketing Management Specialist (1st Position) 2004 - 2005
CENTRUM (Graduate School - Pontificia Universidad Católica del Perú) Lima, Peru
• Business Specialist 2001
Universidad de Belgrano; Buenos Aires, Argentina
Universidad Nacional Agraria La Molina; Lima, Peru
• Bachelor of Science (1st Position) 1994 - 1998
Universidad Nacional Agraria La Molina; Lima, Peru
PROFFESIONAL AFFILIATION
• American Marketing Association British Columbia Chapter 2009 - present
- Member of BCAMA
- Volunteer member of Vision 2010’s committee.
- Volunteer member of Marketer of the Year 2010’s committee.
ADDITIONAL SKILLS/LANGUAGES
Computer Programs/Software experience:
• MS Office (Word/Excel/PowerPoint) and Mac
• Print Graphics: Adobe, Illustrator, Photoshop and Quarkx
• SAP, Citrix, CRM software
Languages:
• Fluent in Spanish and English
• Portuguese (Intermediate Level)
Others:
• Valid BC drivers license
- References Available Upon Request -
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