What best tells the product story: compelling content strategy or “this will get their attention” advertising? To interrupt or not to interrupt? That’s the rub.
To learn more about the latest Evening Speaker Series event on Thursday, December 5th, we asked panellists to provide a 140-character summary on what they’re bringing to the discussion.
Tom Gierasimczuk, Vice-President, Editorial, Canada Wide Media had this to offer:
Editorial techniques add value to a customer’s life—complementing, supporting and enhancing what they are already doing, not interrupting it.
Tom Gierasimczuk (@gierasimczuk) is an award-winning journalist
and digital media executive with a proven record of developing effective multi-platform, editorially driven marketing strategies that engage audiences and infuse brand communication with a sense of purpose and utility.