If Content Marketing and Advertising are two competing delivery vehicles, are they deliverying the same goods?
Yuri Machado, SVP Integrated Advertising and Strategy at Postmedia Network answers the question: What’s the difference between Content Marketing and Advertising? Is one more effective than the other?
3 rules for content marketing compliance:
1. Transparency of intent
2. Conciseness of message
3. Quality of content (inform and/or entertain)
7 steps to content marketing engagement:
Attract – Inform – Engage – Convert – Amplify – Measure – Iterate