by Bruce Nickson
The final event in this year’s BCAMA Evening Speaker Series (ESS) – a Digital Agency Panel, which will be held from 6 pm to 9 pm on Wednesday, May 8 at The Fairmont Hotel Vancouver – promises to be action packed! Seven of Vancouver’s brightest sparks in the digital marketing space each have seven minutes to tell us what’s happening in the digital world in 2013. The panel will be moderated by Steven Cox, who brought Pecha Kucha Night to Vancouver, and the individual presentations will be followed by by a Q&A session.
We’ve decided to give you a sneak preview of the event by asking each participant to complete a Marketline Blog version of the Proust Questionnaire, and to keep their answers to no more than 140 characters. We’re posting one questionnaire (in no particular order) each workday, leading up to the event. Today, we’re featuring Katherine Adamkowski, Strategic Account Director at Noise Digital.
What trait do you most value in your colleagues? Accountability.
An example of a (god-awful) digital campaign that no one should emulate? No comment. If you don’t have anything nice to say…
An example of a digital campaign that marketers can learn from? http://www.sharpie.com/enCA/Pages/Home.aspx and https://www.facebook.com/Sharpie?fref=ts Way to revive a mature product in a fresh and innovative way! A great campaign that inserts its positioning into every tactic – from brand advocates to the social platforms that bring their product and its usage to life.
What marketing skill do you lack and are working on learning? Architecting content for maximum engagement. While I’m not directly responsible for this, I would like to have a better grasp of the strategy behind it.
What is your current state of mind? Focused.
The Marketline Blog version of the Proust Questionnaire was coordinated by Bruce Nickson. Bruce is employed in the sales and marketing of engineering services and is embarking on (yet another) startup in the technology space.
For more details about the event, click here. Make sure you join us. It’s going to be fun!