Math Men vs Mad Men

Tomorrow evening the Evening Speaker Series will hold Creativity versus Data: Can creativity and data co-exist in a data-driven economy?

We asked panelists to give us a brief insight into the Big Question (in 140 characters or less/more). So in no special order:

DavidDavid Gratton of Work and Play:

Big data inspires creativity. Little data measures its effectiveness.

 

 

Peter_Reek_Photo

Peter Reek of Smart Saavy (moderator)

Is data driven marketing at odds with creative excellence? Can they work together? If they can coexist – Who ‘wears the pants’?

 

 

tom ShepanskyTom Shepansky of Rethink Communications

The most powerful way to create loyal long-term believers in your brand is through a rich emotional connection delivered through an insightful creative idea.

 

Simon DannattSimon Dannatt of The Sound Research

Data & creative, they must co-exist and they can both ‘wear the pants’, a special pair of four legged pants. The pants are probably blue.

 

 

cameronCameron Uganec of Hootsuite

Data vs Creative is a false dichotomy, any marketer worth their salt balances both.

 

 

 

For more information on tomorrow evening’s event visit this link.

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