Date: Friday, May 12, 2017
Time: 8:30am to 4:30pm
Place: UBC Sauder / Technology, Media and Professional Programs (UBC Continuing Studies), UBC Robson Square, 800 Robson Street, Vancouver, BC
Event Type: One-day workshop
Event Capacity: Limited space available
Today’s world is being disrupted. Marketers face more uncertainty than ever before and are under pressure to be agile, innovative, and entrepreneurial. However, what does that really mean if you are a marketer working within an organization or client-facing, and not a startup? It’s a shift in mindset that is often referred to as “intrapreneurial”… someone who can turn risk into opportunity and ideas into new creations. The role of a marketer can go beyond marketing as you break down silos and integrate customer-centricity across the organization. This requires a willingness to disrupt your internal culture and the marketplace; creating new business models to engage customers on their terms.
Delivered in collaboration with UBC Sauder / Technology, Media and Professional Programs (UBC Continuing Studies), the BCAMA is offering an interactive workshop that will help marketers explore the role of the intrapreneur, build a culture of change, and introduce new revenue models. Learn to take risks beyond your marketing comfort zone, and challenge yourself to be both intrapreneur and disruptor.
Hear from industry experts about why digital strategy is important for organizations.
This workshop is designed for senior marketers who are leading digital initiatives, and who are taking on the role of “intrapreneur” within a complex organization in order to drive digital transformation.
An interactive workshop for marketers to explore “intrapreneurialism” and disruption.
- The intrapreneurial mindset
- Thinking outside the “marketing box”
- Building a culture of change to be fast to market
- Establishing strategic alignment
- Disruption to innovation: new business models
- Optimization vs. transformation
- Managing change and ROI
- Rethink, expand your marketing role
- Discover your intrapreneurial spirit
- Manage internal stakeholders and across multiple teams
- Unleash ‘buried opportunities’ within your organization
- Turn customer insights into new products
- Generate and forecast new revenue streams
- Grow your strategic marketing leadership capability
- Expand your network of like-minded disruptors!
“Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.”
– Peter Drucker
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THE WORKSHOP FACILITATORS
UBC Sauder / Technology, Media and Professional Programs (UBC Continuing Studies)
Technology Media and Professional Programs (TMaP) focuses on helping you gain the knowledge and skills you need to advance in your current profession or embark on a new career. From informative workshops to comprehensive certificate programs, our offerings provide practical, applied and industry-recognized curriculum. Discover opportunities to build connections, create networks, and learn from leading academics and business professionals unique to UBC programs.
Learn more about the UBC Certificate in Digital Strategy courses and program.
A diverse group of academics and industry professionals developed the UBC Certificate in Digital Strategy and it continues to evolve as new digital technologies, approaches, and models emerge. An advisory committee consisting of university faculty and staff, industry thought leaders, strategists, and digital innovators facilitated the design and development of the curriculum.