Social Marketing is approaching 40 years of existence. Many of these social marketing principles have been utilized by BC Hydro Power Smart to successfully impact buying behaviours around energy using technologies.
Now with much larger conservation targets, BC Hydro is beginning to focus on impacting values and social norms with the long-term goal of creating a "conservation movement" where British Columbians make energy efficient decisions in all aspects of their life at home and work.
Attendees will learn about these social marketing frameworks and how to apply them to their cause-based marketing activities as well as for-profit product and service based marketing.
Jim is a Senior Marketing Manager of Power Smart at BC Hydro. He is responsible for conservation and energy efficiency efforts and marketing a variety of programs and public engagement initiatives for residential and commercial customers helping them to reduce energy consumption and to be more energy efficient. His team also works behind the scenes to build the required infrastructure to allow these customers to improve their efficiency including partnerships ranging from retail stores and manufacturers to electrical contractors, architects, and engineering firms.
Jim’s key goal over the next several years is to implement a number of targeted initiatives to develop a world-leading conservation culture in BC. Jim graduated from Simon Fraser University with Bachelor of Business Administration with a focus on Marketing and Economics.
Tuesday, February 10, 2009
Registration / Breakfast / Networking: 7:00am to 7:30am
Presentation: 7:30am to 9:00am
Four Seasons Hotel, Vancouver
791 West Georgia Street