Chief Strategic Officer
Envisioning + Storytelling
Bill has spent his career helping brands – and the people and organizations behind them – work smarter. He is currently a partner in Envisioning + Storytelling, a creative consultancy that helps clients first uncover the future story for their organizations and brands and then unlock the human energy to make that story real. At E+S, Bill works closely with clients to make certain their stories have both a strong strategic foundation to work from and an achievable and inspiring vision to work towards.
Bill also guides and counsels E+S clients as they start to transfer the concepts and ideas of their strategic stories into action, helping them “become” the story they envisioned for their brand, their business and their people. Prior to joining E+S, Bill was part of the Global Planning Group of DDB Worldwide, where he helped redefine and deploy the suite of strategic planning tools used across DDB’s 205 offices.
His experience in branding, marketing and communications spans the continents, having spent the first 10 years of his career working in New York City with multinational agencies like Saatchi & Saatchi and Grey. When he’s not absorbed in work, Bill spends his time doing cliché Vancouver things like skiing, golf and rooting for the Canucks in addition to playing his piano.
Director, Marketing and Customer Service
Johnson & Johnson (LifeScan)
Saleem is a seasoned consumer marketer with expertise in brand strategy, building equity, and developing 360° targeted marketing plans. Before joining Johnson & Johnson in 2008, Saleem spent 14 years in brand management at Procter & Gamble across Western Europe, and has been based in Brussels, Paris, Stockholm, Rotterdam, and Geneva.
During this time, he has had marketing and operations responsibility on country, regional, and global levels for numerous billion-dollar brands including Ariel, Pantene, Head&Shoulders, Olay, Pringles, OralB, and Vicks. Saleem has been a pioneer in developing P&G’s global interactive marketing strategies, including helping to define best practices for the digital space, as well as establishing its first regional content and media partnerships with key players such as Yahoo! and AOL.
He has also helped develop P&G’s regional marketing capability in building media credentialing platforms for driving brand credibility and local endorsement. Saleem holds a BA (Film and Communications) and Graduate Diploma in Applied Management from McGill University in Montréal, and a MBA from ESSEC (École Supérieure des Sciences Économiques et Commerciales) in Paris, France.
Wednesday, January 20, 2010
Registration & Breakfast: 7:00am
Presentation: 7:30am to 9:00am
The Sheraton Wall Centre Hotel
1088 Burrard Street
Vancouver, BC V6Z 2R9