Urban Barn, one of Canada’s leading furniture retailers, decided to seize the opportunity to bring their brand to life with “Right at Home on Howe”. Teaming up with longtime company employee, Robbie Romu, Urban Barn decided to deliver experiential branding in Olympic proportions. They transformed the Howe Street location into a fully functional home that Robbie moved into and lived in, 24-hours a day, for 17 consecutive days during the Olympics.
Join us on May 25th as we learn how Urban Barn made an unusual decision to transform their retail environment into an interactive branding experience. Our panel of experts will showcase how they linked branding and communication strategies to harness the power of experiential branding and social media to gain an impressive following across Canada. As a guest you will learn how to use the right mix of innovation, creativity and inspiration to bolster customer engagement, strengthen customer loyalty and drive brand awareness to new heights.
The BCAMA is proud to partner with the IABC BC Chapter to host this event bringing marketers and communicators together with an inspiring story of brand leadership. Space is limited to 100 registrants, so register early to avoid disappointment!
Meet our Panelists
Melanie Rego, Founder & President,
elevator communications inc.
This Cambridge University graduate and 17-year PR professional has spent the past 9 years as leader of the award-winning team at elevator communications, where she believes in the importance of social media in bridging traditional communications techniques.
Jennifer Thompson, Director
elevator communications inc.
After kick-starting her communications career in Asia, this Bishops University alum returned to Canada where she further honed her skills within the luxury, not-for-profit and beauty industries before lending her diverse talents to elevator’s senior management team.
Rick Bohonis, Founder & President,
As leader of Canada’s top furnishings and home accessories retailer, this visionary has a unique philosophy on building brand awareness and creating a corporate culture that engages his employees in all aspects of the business.
Brianna Doolittle, Senior Marketing Coordinator, Urban Barn<
With 5 years experience developing and implementing effective consumer and trade marketing campaigns, Brianna uses her keen creative eye and stellar project management skills to strike the perfect balance of marketing yin and yang.
Rob Schlyecher – Partner,
Creative Director, SpringCo-founder of one of Vancouver’s leading independent agencies and part-time copywriting teacher at BCIT, Rob brings years of experience with various forms of media to his roster of clients and has built a solid reputation as a creative with extremely strong strategic skills.
Tuesday, May 25, 2010
Registration & Appetizers: 6:00pm to 6:30pm
Presentation & Questions: 6:30pm to 8:00pm
Networking: 8:00pm to 9:00pm
V at Earls Yaletown
1095 Mainland Street
Vancouver, BC V6B 5P9
Special thanks our generous sponsor:
V at Earls Yaletown “A sophisticated take on urban dining.”