In a world of changing consumer tastes and preferences, retail brands must continually innovate to keep up with consumer demands. Join Mike Cordoba, CEO/Partner of Empresario Capital Partners, Chairman of the Board for Mr.Lube and former executive with Boston Pizza and Eyemasters, as he presents various brand stories that describe how he and his team have re-invigorated locally-based brands to keep up with consumer demands.
Mike will describe his experiences in:
- Re-building retail brand images.
- Managing critical consumer touch points necessary to succeed in an every changing retail space.
- How retail marketing strategies have changed with changes in communication.
- How retail brands need to be adaptive in tough economic times.
Mike has 20 years of diverse business experience. He has managed a portfolio of public and private companies with $1billion in total revenue in various industries including restaurants, retail, manufacturing and processing and real estate.
In his executive capacity he has built companies from the ground up to become industry leaders in their segments. Mike currently sits on various company boards and is chairman of the board for Mr. Lube. His expertise in M&A activity is highly regarded in the marketplace.
Monday, June 6th, 2011
Registration & Breakfast: 7:00am to 7:30am
Presentation: 7:30am to 9:00am
The Westin Bayshore Hotel
1601 Bayshore Drive
Vancouver, BC V6G 2V4