Do you want to find out what consumers really think about your product? Have you ever wondered what your customers feel when they see or hear your ads?

If you’ve ever asked yourself questions such as these, you need to hear from IPSOS, one of the world’s leading survey-based research marketing firms. IPSOS is taking an exciting and innovative approach to measuring how consumers feel about products, packaging, advertising, customer experiences and even companies and brands as a whole.

How have they done this? IPSOS is using biometric belts that have been strapped onto consumers’ chests in order to understand human reactions in their truest form. More simply, they are measuring the response to stimuli through the nervous system.

Biometrics is a branch of neuroscience that takes the measurement of emotions to a whole new level. It allows marketers to understand the additional dimensions of unconscious consumer responses in their day-to-day decision making, ultimately leading to stronger end results and a greater understanding of how brands and advertising are connecting with people in their everyday lives.

Speaker: Indivar (Indy) Kushari
Senior Vice President, Ipsos ASI Toronto

Indivar is a 16-year market research veteran with Nielsen and IPSOS working on diverse areas of research and with a keen focus on advertising. Indy is currently responsible for the pre-testing division within Ipsos ASI and is also a member of the global team looking at integrating neuroscience within ASI’s copy testing toolkit. Mr. Kushari has been a speaker and panelist at ESOMAR (the essential organization for encouraging, advancing and elevating market research worldwide) and the Advertising Research Foundation.