As marketers, new trends in consumer purchase behaviour, together with the ubiquity of social media and mobile devices, have created new challenges and opportunities. In this session, we will:
- Look at the factors driving the emergence of Consumer to Consumer (C2C) marketing
- Review some of the latest insights into word-of-mouth marketing
- Deliver practical tips for building a C2C marketing strategy—or, how to get started
- Share case studies of brands and companies who have successfully harnessed the power of C2C marketing in their organizations with great results!
Alexandra Best, VP Marketing, RewardStream
Alex has more than 15 years’ experience building and leading marketing programs, with extensive experience in lead generation and customer acquisition. At RewardStream, Alex is responsible for lead gen, corporate marketing, and marcom; she also acts as product marketing manager for Spark™, RewardStream’s first packaged recommendation marketing product, and account manager for several key accounts. Alex’s background is primarily in B2B technology marketing, but she is enjoying a new focus on 2C loyalty and acquisition.
Peter Oxley, CEO and Co-Founder, RewardStream
In his role as CEO, Peter is the driving force behind RewardStream’s brand promise, leading the company to becoming the premier provider of innovative marketing solutions that help companies acquire, grow and retain high value customers. Peter has more than 10 years’ experience in the development of loyalty and other acquisition and retention programs for global blue-chip companies in the financial services, telecommunication, technology, retail, travel, and hospitality industries. Prior to RewardStream, Peter worked both client and agency-side on strategic loyalty program initiatives. He also worked with Bain & Company on international assignments spanning the globe.
Postponed: New date TBA
Registration & Networking: 6:00pm to 6:45pm
Presentation: 6:45pm to 8.00pm
Networking: 8:00pm to 8:30pm
Yaletown’s Trendy Hotspot – Earl’s V Lounge
1095 Mainland Street
Vancouver, BC V6B 5P9
Registration includes a complimentary beverage and appetizers.
BCAMA Members: $40
Stay tuned for registration information.