Red Cups, Polar Bears, Scrooge. Does the thought of Christmas marketing leave you grumbling like Scrooge? We get it. Years of countless campaigns makes marketing Christmas in new and innovative ways more challenging than ever. Fear not – we have your inspiration!
Join us at the next BCAMA Evening Speakers Series on December 5 as we review case studies and insights into the creativity and planning that generate outstanding seasonal campaigns. We’ll help change your “Bah, humbug” into festive and fresh ideas!
We’ll also recognize our volunteers, whose talent and commitment throughout the year makes a invaluable impact on BCAMA administration and events.
Vida Jurcic, Partner / Co-Creative Director
Hangar 18 Creative Group Inc.
Vida is a founding partner of Hangar 18 Creative Group, whose work has been recognized by Communication Arts, Applied Arts, The One Show, Graphis, the Summit Awards and New York Festivals.
Vida’s expertise is in art direction, layout and conceptual design. With a career spanning three decades, she has worked for advertising agencies (including Palmer Jarvis) and as an in-house creative director for the Hudson’s Bay Company and Woodwards Department Stores. In addition to her creative director role at Hangar 18, she teaches design part time at Capilano University and Vancouver Film School. With such a diverse career, Vida has also had the opportunity to be on the judging panels for the Ottawa Advertising Association Awards, the Western Canadian Magazine Awards, the Salazar Student Awards, the Saskatoon Elevator Awards and Applied Arts Design Awards.
Rob Schlyecher, Creative Director & Partner
Vancouver born, Rob started in advertising in 1969 at age seven, setting type and cleaning the production department when his parents founded the North Shore News out of their North Vancouver home. He’s been a retail marketing manager, advertising account exec, copywriter, media buyer, waiter, land surveyor and letter carrier.
Rob formed Spring on the first day of Spring 2006 with partners Richard Bergin and James Filbry. The creative and design shop quickly reached the list of Business in Vancouver’s top ten advertising agencies and is Vancouver’s third largest independently owned agency. Rob’s creative direction at Spring has garnered national and international recognition that includes Communication Arts, the One Show, Applied Arts, London International, Lotus Awards, ADCC, Interactive Media Awards and the Clio’s. Recently, Spring’s work with Capilano Suspension Bridge Park captured the BCAMA’s 2012 Marketer of the Year award.
Maureen Broadfoot, Vice-President, Marketing & Community Giving
VGH & UBC Hospital Foundation
Maureen has been with VGH & UBC Hospital Foundation for 7 years. She oversees the Marketing, Annual Giving and Lottery programs at the Foundation – BC’s second largest Hospital Foundation. In 2011, VGH & UBC Hospital Foundation, raised $42 Million for VGH, UBC Hospital, GF Strong Rehab Center, Vancouver Coastal Health Research Institute and Community Health Services.
Maureen has over two decades of experience in the field of Corporate and Nonprofit marketing. Before joining the Foundation, Maureen worked for Rethink Communications managing clients including Coast Capital Savings, Future Shop and the Canadian Cancer Society. Maureen has also completed Corporate Marketing for TELUS and taught marketing and communications at Kwantlen College and the Northern Alberta Institute of Technology. Maureen holds her Bachelor’s degree from the University of Alberta and her diploma in Advertising and Public Relations at Grant MacEwan University.
Lindsay Smith, CEO
Lindsay is a regular guest expert on Global TV’s News Hour and Shaw TV’s Studio 4. Her expertise and spirited personality makes her the perfect person to moderate for our panel of speakers.
Wednesday, December 5, 2012
6:00 pm to 9:00 pm
645 Howe Street
BCAMA Members: $45