Mark your calendar for an evening of inspiration and useful tips on how to integrate social media into your marketing mix.
WHAT TO EXPECT
Social media is always changing, it’s confusing, and it’s hard to measure—it’s enough to make a marketer cry. Raising the discourse on social media to a strategic level creates clarity, cultivates creativity and corresponding calculable ROI.
Join the BCAMA for this special Social Media Week event. Hear how leading companies have implemented and profited from social media marketing strategies and then find out how to create your own. Our speakers will show how to find the ROI through your social interactions and how to use it to enhance your offline connections.
Our panel of leading social media influencers:
- Erin Whittle, Domain7 & BCIT
- Jorge Amigo, #bemyamigo
- Brooke Angles, Admosis Media
- David Ian Grey, DIG360 Consulting
Join us for networking before and after the panel at the Donnelly Group’s newest speakeasy style cocktail tavern, Killjoy in Yaletown.
Erin took an unusual path to becoming a digital strategist and BCIT marketing instructor, beginning with a Master of Publishing and a brief (underpaid) career in literary book publishing. Over a decade later, her curiosity, inner geek, and passion for quality content evolved into online marketing expertise. With stints at Ipsos, ActiveState Software, Rethink, Domain7, and her own digital marketing consultancy, Indent Online, Erin has worked on digital and social media strategies for many of BC’s best-loved brands, including Mountain Equipment Co-Op, the Vancouver Aquarium, A&W Restaurants, Coast Capital Savings, and many others. Erin’s marketing students know her best for her mantra “timely, relevant content” and occasional esoteric vocabulary.
When he arrived from Mexico five years ago, Jorge quickly experienced Vancouver’s reputation as an anti-social city. Realizing the potential for social media to be used as a catalyst to create better offline communities, Jorge founded #bemyamigo—a movement aimed at fostering sociability in Vancouver. Jorge successfully uses online strategies to create spaces for strangers to share offline conversations. Jorge’s previous experience includes a stint as Editor-in-Chief of We Canada, work with both boutique social media agency LoveSocial and social management giant, Hootsuite, but he is perhaps best known for penning the infamous “Do Vancouver Women Suck?” rebuttal to the Vancouver Magazine article “Do Vancouver Men Suck?”
Brooke is the founder of Admosis Media, a firm specializing in social media advertising strategy, data-driven creative development and rapid optimization. She is best known for creating Expedia FriendTrips, the largest, most successful branded fan acquisition campaign on Facebook, which garnered one million “likes” in five weeks. She’s helped drive fans and social engagement for some of the world’s biggest brands. Brooke previously managed digital interaction for Delta Airlines’ economy brand, Song, and has worked with a variety of clients such as the NFL, TD Ameritrade, and Adobe.
David Ian Gray
David Ian Gray, founder of DIG360 and its predecessor Sixth Line Solutions, is a recognized expert on shopper experience and retail trends. Offering strategic insight on the retail sector for over 23 years, he believes both online and offline stores provide a rich, yet underutilized, canvas for experiential innovation. Combining fact-based counsel with creative thinking, David has worked with leading organizations to define customer relevance and rethink customer-experience, helping to cultivate relationships and maintain relevancy with their target audiences. He has educated global business leaders at the London Business School, and regularly provides insight on emerging shopper trends, sustainable retail, and the importance of digital strategy.
Wednesday, September 26, 2012
Presentation: 6:00pm to 9:30pm
Killjoy Cocktail Tavern
1120 Hamilton Street,
Vancouver, BC Get Directions
BCAMA Members: $40
Register to guarantee your spot!