“Marketing your brand on LinkedIn – where business happens.”
Social media is now a key component of marketing strategies, but brands are challenged to cut through the noise and reach the right consumers. LinkedIn—the world’s largest professional network—reveals how to create targeted marketing campaigns for a business audience.
Join Gary Fearnall, Director of Marketing Solutions for LinkedIn Canada. He’ll explain how you can use LinkedIn to:
- Reach an affluent, influential and highly-educated audience in a business context
- Drive followers
- Create communities
- Foster engagement
Gary A. Fearnall, Director of Marketing Solutions for LinkedIn Canada
Gary Fearnall is Director of Global Marketing Solutions at LinkedIn Canada. The Canadian Marketing Solutions team works with marketers and advertising agencies to connect them with LinkedIn’s audience of thought leaders and decision makers within Canada and across the world.
Gary has been fortunate to have worked in general management, sales leadership and business development for Canada’s leading media companies, including Rogers Communications, The Globe and Mail, CTV and Cineplex Entertainment.
During his media career, Gary has been responsible for developing innovative advertising programs to deliver value to advertisers and marketers across numerous industries including packaged goods, financial, automotive, technology and retail. Some of the most significant achievements of Gary’s career include, his involvement in the launch of PointCast Canada, Globefund.com and Globeinvestor.com, plus the redevelopment of high-profile properties including the Rogers Radio news sites such as 680news.com, and more recently Cineplex.com.
In 2000, Gary was elected as President of the Interactive Advertising Bureau Canada and served on the Board of Directors for several years. Most recently he has been a member of the IAB Emerging Platforms Council. Gary is an Honours BA (Urban Geography) graduate of the University of Western Ontario and completed the Canadian Association of Advertising Professionals diploma in 1992.
Wednesday, May 9, 2012
Registration & Breakfast: 7:00am to 7:30am
Presentation: 7:30am to 9:00am
Coast Coal Harbour Hotel
1180 West Hastings Street
Vancouver, BC, V6E 4R5
Early bird until midnight, May 2, 2012
BCAMA Members: $39
BCAMA Members: $44