Learn how experiential marketing creates a stronger connection between brands and consumers through relevant, strategic and creative consumer interactions. Discover the importance of engagement, best practices and different techniques leading to a better understanding of how experiential marketing has evolved to become engagement marketing.
TOPICS & SPEAKERS
Project Manager, Red Bull
With a heavy focus on Music, Art and Fashion, he developed the concept of Red Bull Thre3style into one of the largest DJ events in the world; created another concept for live acts and video programmers called Red Bull MegaHurtz that was celebrated by artists, media and consumers alike; project managed Red Bull SoundClash; managed the recruitment for and implementation of Red Bull Music Academy in Canada; managed an art gallery “381 Projects” in Red Bull Canada’s office. He also developed key relationships with artists, artist agencies, artist managers, promoters and venues that allowed for exciting ideation and programs all across the country in the fields of music
With a crazy schedule between office and field, Kenny work 9-5, twice a day and still has time to be a proud family man and a father
Executive Creative Director,
MDC’s The Arsenal Group
A pioneer in the field of experiential marketing, Max encourages businesses to look beyond traditional communication to get customers interacting with their brands. His work experience includes Executive Creative Director at MDC Partners’ The Arsenal, TEAM Enterprises and Director of OuterActive at Crispin, Porter + Bogusky, where his work has contributed to accolades from the 2011 Cannes Lions, the 2011 ONE Show and the 2011 ADDYs. He also served as Executive Creative Director at GMR Marketing, the largest experiential marketing company in North America, where his work led directly to industry recognitions such as the an Effie Award (2008) and the Ex Awards (2007, 2008 & 2009).
Lenderman is a founding board member of the International Experiential Marketing Association (IXMA) and is a sought-after public speaker, media commentator and mentor on the subjects of strategic branding, experiential marketing and emerging global business trends.
Amplifying your Experience thru
Director, Website & New Media,
Canucks Sports & Entertainment As Director of Website & New Media for Canucks Sports & Entertainment, Kevin oversees all aspects of new media, including the club’s official website canucks.com. Kevin’s primary focus is on team story telling within the digital space, which includes a variety of formats on the web, mobile and social platforms. He is also responsible for strategic planning, aiming to continually extend the Vancouver Canucks reach in new media environments.
Kevin joined the Canucks as a Sports Writer in 2002. In 2006 he headed up the New Media team as Website Manager, and then in 2008 he accepted his current role as the Director of Website & New Media.
The Power of Connections:
Director of Marketing, WorkSafeBC
As the Director of Marketing and WorkSafeBC Experience Kerri works with a great team who are dedicated to creating consistent customer experiences across multiple mediums and platforms. Prior to joining WorkSafeBC, Kerri led teams in marketing and community outreach for BC Hydro, and in community engagement for Port Metro Vancouver.
With a passion for building brand ambassadors within an organization, Kerri is a celebrated speaker focused on staff engagement with brands, as well as the power of creating and maintaining a brand experience for internal and external stakeholders.
Tuesday, June 18, 2013
6:00 – 9:00 pm
TELUS World of Science
1455 Quebec Street
Vancouver, BC, V6A 3Z7