Looking to ramp up your marketing efforts for 2013? Want to stay ahead of the curve with advertising trends? Join us January 31st for BCAMA’s Annual Ad Agency Panel and prepare to be enlightened. This year, Wasserman, Station X, DDB and Cossette, will share their insights on the top advertising trends for 2013.
Each agency panelist will speak for 10-15 minutes, with a Q&A discussion to follow. Bring your enquiring mind – don’t get left behind!
Lance Neale, President
Lance created Station X by bringing together an accomplished, international, award-winning team from across a variety of industries. The result is an integrated marketing agency that brings art, technology, strategy and science together to help brands tell their story while. at the same time, to drive growth. Station X has helped top companies such as Bell Aliant, Call2Recycle, Colligo, Corix, Everything Wine, go2, Investment Planning Counsel, Manteo Resort, Mark Anthony Group, Mercedes-Benz, Nesters Food Market, and Sea to Sky Highway build deeper, more profitable relationships with their customers.
Lance has 25 years of leadership experience with marketing, advertising, technology and media organizations. Before moving into integrated marketing and technology services, Lance helped lead Transcontinental Media to become one of Canada’s largest publishers in magazines, newspapers, and digital brands.
Alvin Wasserman, President
Wasserman + Partners Advertising
Alvin is President of the largest full-service advertising agency in BC. Having worked on major accounts in retail, packaged goods, travel, communications, entertainment, union, public sector, and social marketing, he has helped shape some of BC’s best-known brands. Under his guidance, Wasserman + Partners has been recognized by Forbes as one of the 100 Global Agencies that ‘get’ Social Media and Google.
Alvin holds an Honours BA English from Concordia University and an MA Master of Arts, Literature from McMaster University. He makes a mean homemade pizza from scratch and has pledged to give up bit torrents as a new year’s resolution. You can follow him on twitter (@alvinwasserman) or find him at Whistler when there’s fresh powder.
Lance Saunders, Executive Vice President/Managing Director
Lance is known best for his innovative thinking and drive to uncover insights that inspire breakthrough ideas. At DDB Canada, he works in concert with the agency’s account leaders, strategic planners, media experts and creative teams to determine the most effective approach for any given business challenge.
As the former Executive VP/Director of Strategic Planning at Campbell Mithun in Minneapolis, Lance provides a fresh perspective to Vancouver by providing clients with creative brand messaging across all channels. An exceptional marketer, he has provided strategic planning expertise to many top brands across many categories, including tourism, packaged goods, retail, financial services, beverage and telecommunications.
As a sought-after thought leader, Lance has spoken at various Canadian universities and colleges and is an annual instructor at the Miami Ad School on planning, brand positioning, research and ideas.
Ute Preusse, Director of Strategic Planning
Ute joined Cossette Vancouver five years ago. This role allows her to develop brand and campaign strategies for clients such as The Gap, BCLC, Sauder School of Business, Aboriginal Peoples Television Network, the Government of Alberta, and Royal Roads University.
Over the past decade Ute has worked in several countries and with a variety of international, high-profile brands on both the client and agency side. In the early stages of her career, she had the opportunity to work for Adidas Headquarters in Germany and for Fitch London prior to relocating to the Middle East to consult as a Brand Director for an international sporting events specialist. Ute’s experience was utilized in establishing a global brand strategy division with a focus on pitching fully integrated branding solutions to international sporting events, including the Doha Asian Games, the Beijing Summer Olympics, the South Africa FIFA World Cup and the Vancouver Winter Olympics.
Each panelist will speak for 10 -15 minutes followed by an open Q&A session.
Claire Booth, President
Claire is the owner of Lux Insights, a full-service market research agency. With over a dozen years of experience, Claire is an expert in both qualitative and quantitative research. Prior to starting Lux, Claire was a Senior Vice President at Ipsos Reid, responsible for developing and running their business in Seattle. With her extensive experience she has moderated hundreds of focus groups across Canada and the US.
Throughout her career, Claire has been a strong supporter of the AMA. She is currently President of the Past Presidents’ Council at BCAMA, was the 2010 VISION Conference Chair and is past-President of the Seattle AMA Chapter. Claire has an MA from Carleton University, half a PhD from UBC and is an occasional instructor at Capilano University’s School of Business.
Thursday, January 31, 2013
Presentation: 7:00 – 9:00 A.M.
Coast Coal Harbour Hotel
1180 West Hastings Street
Vancouver, BC V6E 4R5
SOLD OUT AGAIN THIS YEAR!