Have the constant changes in today’s marketing industry forced your organization to reassess your overall marketing strategies, as well as how the senior marketer’s role is evolving and impacting marketers at all levels? In order to adapt to big data, digital media, the land of social, paid, owned, and earned media, and so on, the role of the senior marketer must evolve, but how?
Register now and join us on October 3rd, to hear three engaging senior marketers share their survival tips and what they’ve had to learn to stay on top in a complex marketing environment.
With over twenty years of experience, Geraldine leads marketing and communications for IBM Canada Ltd., where she is currently responsible for a team of over one hundred professionals who support and enable Canadian clients and employees with a wide range of communications and marketing programs. She also speaks extensively on the changing role of the Chief Marketing Officer; sharing best practices on ways marketing can better manage in an increasingly complex, changing digital environment.
Geraldine brings a wealth of international IT experience to her current role – having worked in several countries throughout her career. She speaks three languages (English, French and German) and has a MBA from the Henley Business School, University of Reading, U.K., as well as a degree in International Business from ISCID (Institut Supérieur de Commerce International de Dunkerque) in France.
Vice President of Marketing
As the Vice President of Marketing for Earls Restaurants, Monique heads up the marketing team responsible for the brand experience, menu development and public relations. In the past 15 years, Monique has enjoyed varied marketing challenges across a number of different industries with companies such as EA SPORTS, L’Oreal Paris, and Listerine.
She holds a MBA from the University of Ontario’s Richard Ivey School of Business, and a BComm from UBC’s Sauder School of Business. When she is not working she can be found riding her bike around the city, skiing the slopes, and checking out Vancouver’s many fantastic restaurants.
Nancy Richardson is the Vice-President, Digital & Brand Strategy at Lululemon Athletica, based out of their store support center in Vancouver, BC. She received her MBA from The Ohio State University in Columbus, Ohio and and her BA from The University of Washington with a focus on international business and finance. She began her marketing career at Starbucks Coffee International in Seattle, Washington. Nancy’s daily focus is on rapidly developing people at the pace of the business. Her passion is developing high performing teams through unique leadership training and techniques. In addition to her role at Lululemon, she is teaching a business strategy and design course at UBC this fall. Nancy has been married for 11 years and has two children, ages 10 and 6. She has a daily workout regime that consists of cross fit, yoga, and paddle boarding. Twitter handle: @asiandragonlady.
Shawn started Domain7 in 1996 out of a passion to help a non-profit bring their cause online. Since then the company has grown from a basement web development shop to an award-winning international agency, but the core is still the same: making the web a better, human-friendly place. Shawn’s focus is on developing smart creative strategies to grow businesses using the web, leadership, organizational culture, shifts in online marketing, and the quickly expanding mobile landscape. In addition to his role at Domain 7, Shawn is board chair of First West Credit Union and enjoys presenting to the wider business community about technology and entrepreneurship.
Thursday, October 3, 2013
Presentation: 7:30 – 9:30 A.M.
Coast Coal Harbour Hotel
1180 West Hastings Street
Vancouver, BC V6E 4R5