What can you expect in the world of market research and big data? How can you develop impactful and creative research strategies? In what ways can you utilize all your data strategically in real campaigns? What meaningful insights can be found in market research? Which research methods are best to use for campaigns?
These are all important questions and now’s the time to find out the answers! Leading experts in the Marketing Insights field will share tips and tricks for successful market research. Learn about trends, practical strategies, methodologies and case studies, which will help you make informed decisions for your company!
Owner / President, Lux Insights
Claire is the owner and President of Lux Insights, a boutique market research firm offering qualitative and quantitative research services and consulting. Claire launched Lux Insights in 2009 after she left the role Senior Vice President of the Ipsos-Reid Seattle office and has acquired clients on both sides of the border including Weyerhaeuser, Colliers, Tourism Victoria, Vancouver Aquarium, ICBC, Nintendo and Park Royal. Claire and her team help guide clients’ decision-making through the collection and distillation of insights.
Research has been the driving force in Claire’s career for the past 15 years. From her PhD studies at UBC to 10 years with Angus Reid and Ipsos-Reid, Claire has continued to fine-tune her listening, asking and observation skills so that she can better encourage and challenge her clients to listen to their market and to make decisions based on insights.
Claire sits on the MRIA BC Board, the QRCA WestCoast Chapter Board and is president of the Past-President’s Council at BCAMA. In addition, she also teaches marketing and market research at Capilano University.
President, Insights West
Steve is President of Insights West, a full-service marketing research company serving both public and private sectors in Western Canada. Incorporated in the Spring of 2012, Insights West now has 15 employees, and one of the largest, most engaged online consumer panels in Western Canada. Steve was previously President of Market Research Canada West within Ipsos Reid for 17 years managing approximately 50+ client service staff in offices in Vancouver, Calgary, Winnipeg, Milton, Houston Texas and Seattle.
As a sought-after speaker, Steve has been represented by the National Speakers Bureau. His accomplishments include launching Insights West to one of the fastest growing BC companies in the past two years, growing Ipsos Reid’s Western practice to become the market leader in Western Canada, winning BCAMA’s 2001 Marketer of the Year Award for the company, and winning Business in Vancouver’s “Top 40 Under 40” award in 2006. For the past two years, Steve has been chair of the BCAMA’s Senior Executive Program, an exclusive group of BC’s top marketers that meets once per month throughout the year. Steve holds a Bachelor of Business Administration degree from Simon Fraser University with a concentration in Marketing.
Senior Vice President and Managing Director, Ipsos Vancouver
Dave is a Senior Vice-President who has been with Ipsos Reid since January 1994. In the Vancouver office, Dave is responsible for all Loyalty and Consumer Research. Prior to joining Ipsos Reid, he worked at Disneyland in Convention Services and with Transport Canada in Ottawa as a Program Development Assistant. Dave has a Bachelor of Commerce Degree with a concentration in Tourism and Hospitality Management from the University of Calgary. He also holds a Bachelorate Diploma from the Faustino Rebolledo Blanco in Ciudad del Carmen, Campeche, Mexico and is proficient in the Spanish language.
Dave has spent the last 19 years working on research with consumers and he lives by five core tenets:
- He is and has always been a researcher first.
- The belief that data is only of value if it is timely and actionable.
- The value of exposure to the array of products in the Ipsos Reid toolbox.
- The ability to cut through reams of data to uncover actionable nuggets of information.
- Working in market research is fascinating.
Vice President, Client Services,
Alka has over twelve years of experience conducting custom marketing research, across a variety of sectors including financial services, media, retail, technology, telecommunications, and utilities.
Prior to Vision Critical, Alka worked with Maritz Research, and International Data Corporation managing research across a broad range of clients. Projects have included the range of client needs across understanding customers and markets, developing new products and services, managing customer and employee experience, engagement and loyalty.
Creative Director, Telus
Randall is a story-teller and has always loved finding good stories that entertain, make people feel or motivate people to grow as a person. Over the past 15 years, Randall has honed his story telling skill through a variety of experiences. As a speaker who regularly addressed crowds of over 2,000 people, he has learned how to hold people’s attention. By teaching university classes on the origin of myth and religion he discovered why some stories last thousands of years and others don’t. Through his stint as the host of a TV show interviewing Prime Ministers, Hollywood actors, musicians, and writers, he found that curiosity was his best tool. Finally, when he traveled the Middle East and Africa shooting documentary films Randall learned that good stories transcend all cultures.
Randall’s current challenge is to tell meaningful authentic stories for a great company like TELUS – a company that is really trying to make a difference in the communities in which we live, work and serve.
Thursday, November 21, 2013
7:30 am to 9:30am
Coast Coal Harbour Hotel
1180 W Hastings St
Vancouver, BC V6E 4R5