Did you know that 90% of data created today is now unstructured? Social media, videos, texts, emails, market research, internal databases and online digital engagement are all converging in a complex world making data more difficult to manage. We now need tools to create insights, understand human patterns in purchase decisions and brand interactions, and to make business decisions based on
Join us on April 17th and learn how you can bring data to life in your organization and maximize your business decisions, while improving the customer experience and utilizing the latest analytical tools. Register before Thursday, April 4th to take advantage of the early bird rates.
BCAA (a mission-driven member services organization committed to delivering peace-of-mind to its members and customers across B.C. and the Yukon).
Jonathan Flander – Vice President, Global Data Strategy
Wunderman (a global company with 170 offices in 60 countries that offers brand experience, consumer engagement, data & insights and world health marketing solutions).
Jonathan has over 17 years of experience working with various sized brands, including Coca-Cola, Microsoft and T-Mobile, to help them maximize their use of data. Heading up the Data Strategy group at Wunderman his focus is on helping clients develop solutions that enable them to become data-driven. Jonathan’s expertise are also sought out to evaluate organizational marketing infrastructure and develop roadmaps to help them deliver a true Consumer Engagement platform.
Jesse Gross – Vice President of Analytics
Semphonic (a cutting-edge digital measurement and data analytics consulting firm headquartered in the San Francisco Bay Area and with offices in Boston, New York, Washington DC, Portland and Berlin).
Jesse specializes in advanced analytics, report creation, tool implementation, deep-dive analyses and social media measurement. He is a noted authority on Excel-based reporting for Web analytics and regularly conducts mentored training in the hands-on use of analytics tools and report development. Since joining Semphonic in 2006, Jesse has led analytic and reporting initiatives for companies including Intuit, Charles Schwab, American Express, Kohler, Nokia, Turner and National Geographic. He’s spoken at numerous events including the X Change Conference, SMX West, eMetrics, the Business Forecasting Predictive Intelligence Summit and on a variety of webinar panels.
Richard Muller – President
Sum Things Ventured (a Vancouver-based private equity and management consulting firm that provides organizations with strategic direction on new initiatives, often with the help of extensive data analysis).
In addition to being the President of Sum Things Ventured, Richard has also managed several business units as a senior executive with Wunderman. At Wunderman, he was responsible for a team of database developers, analysts and statisticians charged with uncovering insights for large Fortune 1000 clients, and developing enterprise-wide programs for customer acquisition, retention and loyalty.
Wednesday, April 17, 2013
7:00 am to 9:00am
Coast Coal Harbour Hotel
1180 W Hastings St
Vancouver, BC V6E 4R5