Great ideas for 2015
This annual sell-out breakfast event has it all: top industry experts, a topic that will provoke inspiring thoughts and ideas, and the chance to network with hundreds of like-minded peers – all before you start your work day!
This year’s panel saw our four advertising gurus deliberate and debate over the importance of Challenging the Status Quo. Among other hot topics, they discussed the need to take risks, disrupt, and push boundaries in order to create memorable and unique brand experiences.
ABOUT THE AD AGENCY PANELISTS
VP Client Services Director, DDB Canada
A new business win for Cossette Toronto and a tip from a friend landed Patty in the Advertising and Communications world in 1992. Fresh out of Bishop’s University with a BA in Business, Patty cut her teeth working with Scotiabank and McDonald’s. A key creative highlight during that time was working on the launch of the Arch Deluxe (remember the Arch Deluxe?).
In 1997, Patty moved west, but continued her run with Cossette as an Account Supervisor, leading campaign strategy for BCTEL/TELUS, MTS, and Seagate Software. It was her love of results-driven big ideas that brought Patty to DDB in 2000. Over the last 14 years, she’s been a strategist, leader, mentor, organizer, collaborator, and facilitator. While at DDB, Patty has led the teams working with TELUS, SuperPages, Sierra Wireless, the Canadian Tourism Commission, and the Vancouver Convention Centre. Today, Patty is the senior business lead on the Strategic Milk Alliance, Netflix, and BCAA. Her time is also spent working on business development and evolving the agency model to best serve DDB’s clients.
Founder, President / CEO, One Twenty Three West
Scot has 22 years of marketing, advertising and design experience, leading brands and agencies in both Toronto and Vancouver. Scot’s focus at One Twenty Three West (123w) is on leading clients in brand strategy, creative, design, digital, brand activations, social media, and media planning. His current client roster includes 7-Eleven, Kal Tire, Mercedes-Benz Vancouver, Muskoka Brewery, Cara Restaurants (Swiss Chalet and Montana’s), Stong’s Market, Intracorp and Rocky Mountaineer. Some of Scot’s previous clients include Bell Canada, Rogers, Audi, Subaru, BCAA, ICBC, Canadian Pacific, Electronic Arts, Arc’teryx, Hockey Canada, Nestle, Stella Artois and Kokanee/Labatt.
Scot has been the recipient of 400+ creativity, effectiveness, and media awards and, in 2006, was listed as one of Strategy magazine’s “Next Generation Marketing Icons”. In 2007, Scot led Toronto’s Lowe Roche to win Marketing magazine’s “Agency of the Year”. The following year he helped launch start-up Zulu Alpha Kilo, leading the successful re-launch of the Bell brand across Canada. Scot started Kommunity in 2010 and launched the highly successful 123w idea and design collective in April 2013. In December 2014, 123w was named one of Canada’s Top 10 Agencies of the Year by Marketing magazine – the winner will be announced in February.
Creative Director & Partner, Slingshot
Bill’s energy and passion for advertising is just as strong today as it was 31 years ago when he first began on this adventure in advertising. An art director by trade, Bill combines his creative mind with that of a strategic thinker to lead the creative process towards captivating, relevant, and effective campaigns.
His portfolio features everything from award-winning print, TV, radio and guerilla ideas to packaging, design, online and events. Bill has a knack for intimately understanding the clients business to gain provocative insights and uses these insights to continually bring great creative to life.
Chief Strategy Officer, TAXI
Mark joined TAXI in January 2013 as Head of Planning. After building a dream team of planners in Toronto, in July of that year Mark was appointed Chief Strategy Officer, a role in which he is responsible for leading and developing the planning resource across the whole network.
Before joining TAXI, Mark had a varied career in London, England, working in many different agency environments, from small start-ups and large network shops to a boutique research consultancy and a full-service digital agency. The common thread throughout has been his love of solving problems in interesting and often unconventional ways.
A vivid, engaging, and persuasive presenter, he feels equally at home in the creative department as he does the boardroom. But wherever he is, he never takes himself too seriously…
Owner and President, Lux Insights
Claire is the owner and President of Lux Insights, a boutique market insights agency. Lux takes a comprehensive approach to research so that it can provide insights and ideas in context. With her team of seven, Claire works with clients on both sides of the border such as Nintendo, Colliers International and Hillshire Brands.
Research has been the driving force in Claire’s career for the past 15 years. From her PhD studies at UBC to 10 years with Angus Reid and Ipsos-Reid, Claire has continued to fine-tune her listening, asking and observation skills so that she can better encourage and challenge her clients to listen to their market and to make decisions based on insights.
Claire sits on the Qualitative Research Consultants WestCoast Board and is president of the Past-President’s Council at BCAMA. In addition, she also teaches marketing and market research at Capilano University.
Wednesday, January 28, 2015
7:00 am – 7:30 am: Registration & breakfast
7:30 am – 9:00 am: Presentation
Four Seasons Hotel
791 West Georgia Street