Achieve Company Growth Through Revolutionary Rule
Have you heard of the Wallet Allocation Rule? It’s a proven way to successfully win the battle for share of customers’ hearts, minds, and wallets. This innovative approach has been called “groundbreaking”, “the missing link” and “the next big thing”. Want to find out what all the fuss is about? We do too. So we’re flying in The New York Times bestselling author, Timothy Keiningham, to share some key take-aways and real world examples relating to this phenomenon.
Tim took us through key points including:
- How to apply the Wallet Allocation Rule to discover what really drives customer spending
- Uncover new metrics that really matter to achieve growth
- Why measuring satisfaction and Net Promoter Scores does not directly correlate to improving customer loyalty
Attendees left the breakfast feeling more confident that they too can apply a blueprint to their planning that will allow for sustainable long-term growth.
Timothy Keiningham, PhD is Global Chief Strategy Officer and Executive Vice President at Ipsos Loyalty, the world’s largest research and advisory firm specializing in customer experience, satisfaction and loyalty.
A prolific writer, Tim has authored or edited nine books. His most recent book, The Wallet Allocation Rule, is a New York Times and USA Today bestseller. The book presents a revolutionary approach for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science — published in the Harvard Business Review and MIT Sloan Management Review — The Wallet Allocation Rule provides managers with a definitive way to drive beyond traditional customer satisfaction and NPS to achieve goals for profitability, market share, and growth.
An internationally renowned speaker, consultant, and author, Tim lives in the New York metropolitan area.
Wednesday, April 1, 2015
7:00 – 7:30 am: Registration & breakfast
7:30 – 9:00 am: Presentation, Q&A
Four Seasons Hotel
791 West Georgia Street