Great ideas for 2015
An insightful glimpse into the future of marketing during our annual Agency Panel presentation on Thursday January 28th. We heard industry leaders share what they feel are the areas to watch and the strategies to incorporate, over the next year, or so.
Inspired by the disruption that’s going-on within our industry, we decided to shake things-up a little by expanding our line-up beyond the traditional, full-service shops, only. To provide a more varied perspective, this year’s panel included presenters from more specialized agencies whose categories have now become a much bigger part of the conversation.
Hearing all about the latest communication trends and innovations has always been inspiring, but in today’s hyper competitive, ever-changing world of marketing you could argue that events like our Agency Insights & Outlooks panel are an invaluable component to becoming a more successful marketer.
ABOUT THE AD AGENCY PANELISTS
President, Tribal Worldwide Canada
Andrew brings over 17 years of marketing strategy and interactive marketing expertise and has built an enviable profile for Tribal on the “Building Modern Brands” platform, attracting many of Canada’s top talent; his efforts have led the Tribal Canada team to three prestigious Digital Agency of the Year designations by strategy Magazine in 2012, 2013 and most recently, in 2015. He has grown the Tribal client roster ten-fold attracting such prominent brands as: McDonald’s, Canadian Tire, Adidas, General Mills, Google, and Mars Petcare.
Partner & Creative Director, Traction Creative
For more than twenty years Dan Scherk has developed creative communications for a wide range of clients from a wide range of sectors, including commercial, public and non-profit. His work has been awarded locally, nationally and internationally and he holds a bachelor’s degree in psychology from the University of British Columbia.
Senior Account Manager, 6s Marketing (and Sheng Li Marketing)
She is a marketing communications strategist with a strong passion for networking, volunteering, and professional/personal development. April is a strong advocate of giving back to the community and believes that there must definitely be heart in business. In her spare time, she is enjoys practicing yoga, playing sports and discovering new ways to eat bacon.
Director of Strategy, Creature
Kelly has found her professional home in organizations that have a strong point of view about how the world should communicate. At Ogilvy & Mather New York, Kelly joined the core team that launched OgilvyEarth, the agency’s global sustainability marketing practice. Her role included values-driven brand planning for Coca-Cola, Unilever, Kraft, DuPont and the United Nations. Kelly headed West to join Creature and the quest for the Beautiful Problem. After a formative interlude at Skype, where she crafted the public narrative for the new advertising offering, Kelly returned to Creature to continue helping brands define their unique perspective and share it with the consumers who can help make it matter.
Owner and President, Lux Insights
Claire is the owner and President of Lux Insights, a boutique market insights agency. Lux takes a comprehensive approach to research so that it can provide insights and ideas in context. With her team of seven, Claire works with clients on both sides of the border such as Nintendo, Colliers International and Hillshire Brands.
Research has been the driving force in Claire’s career for the past 15 years. From her PhD studies at UBC to 10 years with Angus Reid and Ipsos-Reid, Claire has continued to fine-tune her listening, asking and observation skills so that she can better encourage and challenge her clients to listen to their market and to make decisions based on insights.
Claire sits on the Qualitative Research Consultants WestCoast Board and is president of the Past-President’s Council at BCAMA. In addition, she also teaches marketing and market research at Capilano University.
Thursday, January 28, 2015
7:00 am – 7:30 am: Registration & breakfast
7:30 am – 9:00 am: Presentations, panel discussions and Q&A
Terminal City Club
837 W Hastings St, Vancouver, BC (Map)