The Judges

Each year the BCAMA hand-picks an esteemed panel of judges from a variety of marketing disciplines. The panel typically consists of five to six judges, with one position held for a senior marketing representative from the previous year’s Marketer of the Year winner. Below is our panel of distinguished judges for 2011. Judges for 2012 Marketer of the Year to be announced soon.

Brent Cuthbertson – Mr. Lube Canada

Brent is the Vice President of Marketing at Mr. Lube Canada. He is a recognized marketing visionary and executive with over 15 years of experience in wireless telecommunications, insurance and financial services with organizations including Bank of Montreal, Richmond Savings, Insurance Corporation of British Columbia, Bell Mobility, and American Express. Brent completed the Business Executive Program at the Richard Ivey School of Business at the University of Western Ontario and has been recognized as one of BC’s “Top 40 under 40″.

Georgia Dahle – Chair, 2009 Marketer of the Year Judging

Georgia assumes the role of President, after having completed three years as Director of Marketer of the Year and also Dirsector of Vision throughout her tenure on the Board. She is a marketing and communications professional with 10 years of experience in communications, event planning and marketing. She holds the position of Director, Corporate Communications form Mr. Lube Canada, the leader in the quick lube category for preventative automotive maintenance. In her role at Mr. Lube, Georgia manages the areas of internal and external communications, the Mr. Lube Foundation, sponsorship and community giving.

Steve Mossop – Ipsos-Reid

Steve is President of Market Research Canada West. He has been in the research industry for 20 years and with Ipsos Reid since 1995. Steve spearheads the efforts of 60 client service staff in offices in Vancouver, Calgary, and Seattle, including specialized practice areas of Lottery & Gaming, Energy, Retail and Travel. He is responsible for marketing, client service, staffing and administration of a business unit with annual billings of $20M and the Custom Panel Business, which specializes in building custom, interactive online communities of client customers, employees and stakeholders for clients in multiple countries around the world.

Lori Janson – British Columbia, Professional Chapters Council

Lori Janson is a senior communications and marketing professional with more than 20 years experience in marketing, public relations and corporate communications in both the private and government sectors. In 2008, she was appointed to the GCT Global Container Terminals Inc. senior management team to head up Corporate Communications for North America. Lori is also a long standing member of the AMA, holding positions on the British Columbia AMA (BCAMA) Board of Directors from 2004 to 2009, including President of the BCAMA in 2007/2008. In 2009, she joined the American Marketing Association’s Professional Chapters Council and is co-chair of the 2012 Leadership Summit.

Richard Sandor – Founder, Eustress Marketing Coaching

Richard founded Eustress in September 2010 after holding senior positions with DDB Vancouver where he was largely responsible for the Vancouver DDB operation including the creative, strategy, account management and business development groups across all disciplines. During his time, DDB Canada won the highly coveted Strategy Magazine’s Agency of Year twice (2007 & 2009) and won silver (2006) and bronze (2008). Richard’s experience enables him to excel at taking a strategic business marketing view to inform a brand’s messaging strategy. He often shares his views on advertising issues in the media locally, nationally, and internationally.

Hubert Wat – Vice President, Rocky Mountaineer

Hubert joined Rocky Mountaineer (Armstrong Group) in 2008 where he is responsible for the brand architecture, marketing, product development and innovation for Rocky Mountaineer. He played a role in Rocky Mountaineer being named BCAMA, 2010 Marketer of the Year and Marketing Magazine recognizing Rocky Mountaineer as one of the top marketers in 2010. Prior to joining the company, Hubert was Vice President, Corporate Marketing at The Forzani Group Ltd., which operates such well-known retail chains as Sport Chek, Sport Mart, Athletes World and Atmosphere (Coast Mountain Sports). In 2006, The Forzani Group was named by Marketing Magazine as one of the top marketers in Canada. Hubert has also held senior marketing positions with Rogers Communications and TBWA Vancouver. In 2005, Hubert was named by Marketing Magazine as one of Canada’s Most Influential Marketers.