What does it take to become a Marketer of the Year?
For 46 years, BCAMA has been recognizing BC-based companies for their outstanding marketing strategy efforts. This year’s winner joins a number of companies who have achieved marketing excellence. Recent winners include: A&W Food Services of Canada, Tourism Victoria, Vancity, Capilano Suspension Bridge Park, Pacific National Exhibition, Rocky Mountaineer, and many more.
The Judges for 2016
Each year, the BCAMA hand-picks an esteemed panel of judges that represent top marketing talent across marketing disciplines and industries. The panel typically consists of five or more judges, with one position held for a senior marketing representative from the previous year’s Marketer of the Year winner.
Below is our panel of judges for 2016.
Bryan Mavrow, First West Credit Union
A senior integrated marketing leader with over two decades of experience, Bryan Mavrow is SVP Marketing & Communications for First West Credit Union where he leads brand communications, community investment, innovation, and business intelligence across four community-serving brands, 250,000 members, and 1,700 staff.
Bryan cut his marketing teeth with Rogers in the early days of cell phones, claiming to have owned one of the first Motorola ‘brick’ phones. As an online marketing pioneer, Bryan helped grow one of Canada’s most successful internet service companies in the dot-com days that created the online channels for companies including Telus, SC Johnson, Kraft, and Tourism Vancouver. He was then digital architect for guest-centred experiences on Intrawest’s 14 e-commerce resort sites including WhistlerBlackcomb.com. Over the past decade he’s been VP Marketing at 1-800-GOT-JUNK? and general manager of Hot Tomali when the agency was chosen as International Small Agency of the Year by AD AGE.
Bryan serves on the BCIT marketing programs advisory committee where he’s also taught continuing studies courses, and is an advisor to Volinspire.com that brings volunteers, charitable organizations and businesses together on one platform with a common goal of building a stronger community together.
David Nichols, Inventa
David Nichols is a Co-founder and Executive VP of Inventa.
David has been a passionate leader in the Experiential marketing world for over 25 years. He has spent the last 20 of those years establishing his agency Inventa as a leader in the XM field in Canada driving innovation in this sector. David has brought over 1200 experiential campaigns to life with brands like; Coca-Cola, Bell, CIBC, Nintendo, Kellogg’s, Nestle, and the BC Government just to name a few. He was also the lead on Inventa’s Olympic programs from 2004 to 2010, putting the agency in the spotlight and bringing sponsorship activation to a new level never seen before in Canada.
David has Business degree from Simon Fraser University, and has been the recipient of Business in Vancouver’s Top 40 under 40 award; BDC’s BC Young Entrepreneur of the Year; and a three time finalist for Ernst & Young’s Entrepreneur of the Year.
When David is not at the helm at Inventa he also leads charitable initiatives as the Volunteer Chair and Co-Founder of KidSport Vancouver.
David is also an active father of two boys and somehow finds time to coach soccer and baseball, while skiing and cycling whenever he can.
Joe Freeburn, BCIT School of Business
Joe Freeburn has over 20 years of experience in marketing communications and entrepreneurship. During his 14 years at BCIT, Joe has been an instructor, the Associate Dean of the Marketing Management Program and is currently the Program Head for the Marketing Communications Program.
Prior to joining BCIT, Joe worked in the marketing communications field for BFS in Vancouver and FCB Direct in Montreal. Joe is also co-owner of Cajo Designs. Cajo was an official licensee for the 2010 Winter Olympics. Joe holds an M.B.A. in marketing from Concordia University, and a Bachelor of Arts and Science (Honours) from McMaster University.
Matt O’Grady, BC Business
Matt is an award-winning communications professional who has held senior leadership positions at both regional and national media companies. He has served as Editor-in-Chief of BCBusiness twice, between 2008 and 2011 and since January of 2014. He has also worked for The Globe and Mail in both Toronto and Vancouver, mostly recently running their west coast operations as British Columbia Bureau Chief. Matt has deep ties within the Vancouver media community, having served as an editor at Vancouver magazine and Western Living, worked as an online editor for CBC British Columbia, and taught non-fiction writing and editing courses at Langara College and Capilano University. Clients inside and outside publishing regularly call upon Matt’s communications expertise as a speechwriter, media advisor, consultant and competition judge. Matt is a graduate of the Queen’s School of Business Bachelor of Commerce program and SFU’s Master of Publishing program.
Tom Newitt, A&W Canada
Tom is the Senior Director of Marketing and Brand Communications at A&W Canada. Prior to A&W, Tom has held senior marketing and brand positions with consumer packaged goods brands that included Natures Path, Kellogg’s, and Pepsico.
Kim Mech, BCAMA
Kim is a seasoned marketer and has enjoyed more than 25 years in B2C and B2B marketing throughout North America and globally on both the client side and agency side. She has spent the past 2 years as the President of the BCAMA, guiding a talented board through a restructuring and was the catalyst behind the merger with the Association of Integrated Marketers (AIM). Prior to that, she was the Director, Senior Executive Program.
Her marketing experience spans the financial services sector (Central 1 & HSBC Bank Canada); telecommunications (Stentor Resource Centre); technology (Central 1 & Cinax Designs); tourism (Destination Canada and Air Canada) and package goods (Alberto Culver, Thomas J Lipton), where she combines her marketing experience and business acumen across a wide range of businesses.
Sarah Finstad, Destination Canada
Sarah Finstad is the Executive Director, Global Communications and Programs at Destination Canada and this years 2016 Marketer of the Year, Judging Chair.
Sarah is a seasoned marketer with over 18 years of marketing experience that has spanned industries such as higher education, oil and gas, retail, marketing consulting, and now tourism. She is highly connected to the Vancouver marketing community, serving as President of the BCAMA Board in the 2013-14 year, and achieving unprecedented sponsorship, membership, and event attendance results that led to the prestigious 2014 AMA Programming Special Merit Award. Sarah has served on the BCAMA Executive Board as the Immediate Past President from 2014 to 2016 and prior to her Presidency, President-elect for 2 years. And before that, she held the position of Director of Marketer of the Year, overseeing event and communications planning for the annual Marketer of the Year gala, honouring the outstanding marketing achievements of BC Hydro and Rocky Mountaineer.
Alex Izzo, IBM
Alexander Izzo has spent 18 years in marketing at IBM and is currently the Campaign Manager for the Leadership Agenda. With a Canadian focus on Natural Resources, Banking Finance and Insurance, and IBM’s Global Business Services orgnaization, his priority has been on creating client experiences that open the door to deeper human engagement, tailored by individual, across channels, devices and time, to build seamless relationships that drive purchases and inspire advocacy.
Alexander plays a critical role in the development and deployment of a data driven and analytical approach to segmentation of clients to achieve revenue plans. This includes revenue and business expansion/growth associated with Cognitive, Cloud, Big Data & Analytics, Mobile and Social categories across New Client, Cross Sell/Upsell and Retention/Renew cohort buying segments and strategies. Prior to this, Alexander has had roles in marketing supporting IBM in Mobility, Application Management, Analytics, Energy, Government and Healthcare industries.
Alexander is a graduate of York University, with a Bachelor of Environmental Studies, focusing on the The Rise of Geographic Information Systems in Business Applications. Alexander volunteers his time as a Program Board mentor and advisor in a unique career development program that provides senior post-secondary students with the connections and tools they need to transition and compete in the job market. When not working, he enjoys golfing, biking, snowboarding and he currently spend most of his time with his 2 kids.
Richard Seres, Finning Digital
Richard Seres is the Global Marketing & Strategy Leader at Finning Digital. He has enjoyed varied marketing challenges throughout his career of over 20 years.
Prior to joining Finning Digital in 2016, Richard was the Vice President of Marketing at Vancity, Canada’s largest credit union with almost 500,000 members.
He has held numerous marketing leadership roles at the Canadian Imperial Bank of Commerce (CIBC) and he has managed several large consumer packaged goods brands.
Richard holds a BComm and MBA from Queen’s University and an MBA from Cornell University.
Martin Reed, Central 1 Credit Union
As the unofficial Minister of Propaganda for Credit Unions, Martin oversees the Marketing & Research department at Central 1.Martin has played a pivotal role in the strategic development, branding and marketing communications for dozens of individual credit unions. As acting Chair of the Province-Wide Committee for the last nine years, in addition his team has spearheaded many successful cooperative campaigns on behalf of the credit unions in B.C. and Ontario. These include the now-famous ding free® campaign, the Be Remarkable youth marketing campaign, the Cooperative Banking initiative and the Get Your Share member acquisition campaign.
Having served as the Manager of Marketing & Communications at G&F Financial Group for four years, he also led the introduction and promotion of the credit union’s investment advisory services, as well as the rebranding of G&F itself – an experience he later applied to the rebranding of Central 1. Prior to these roles, Martin was a manager for 9 years at Pattison Outdoor, where he acquired what he affectionally calls his ‘JimBA’ working for the out-of-home division for the Jim Pattison Group.
Holding a B. Comm. with a major in Marketing from Concordia University, Martin is also a marketing member on the Interac Association Board, a member of the Marketing Association for Credit Unions (having previously served as a MACU board member), a member of the BCAMA Executive and a judge for both the CUES Golden Mirror Awards in the US and BCAMA Marketer of the Year in the past.
Mike Rodenburgh, Ipsos
Michael Rodenburgh is Executive VP for Ipsos in Western Canada & the Pacific Northwest. In his role, he leads a team of over 45 researchers across all of Ipsos’ strategic business units. He is regarded as an innovative thinker in the research industry, and has significant experience working with some of North America’s largest companies.
Michael has been in the marketing research industry for over 20 years and has held senior executive positions in client services, product development, and business development. Michael is an award-winning researcher, and was awarded MRIA’s “Best in Class” award in 2003 for the best overall research study in Canada, and more recently “Best Paper” at the November 2012 ESOMAR Digital 3D Dimensions conference in Amsterdam.
He is a Certified Marketing Research Professional (CMRP) and has an undergraduate degree in Political Science from McMaster University. He is a frequent speaker at industry conferences and writes often for various research-industry publications.