What does it take to become a Marketer of the Year?
For 47 years, BCAMA has been recognizing BC-based companies for their outstanding marketing strategy efforts. This year’s winner joins a number of companies who have achieved marketing excellence. Recent winners include: BCAA, A&W Food Services of Canada, Tourism Victoria, Vancity, Capilano Suspension Bridge Park, Pacific National Exhibition and many more.
The Judges for 2017
Each year, the BCAMA hand-picks an esteemed panel of judges that represent top marketing talent across marketing disciplines and industries. The panel typically consists of five or more judges, with one position held for a senior marketing representative from the previous year’s Marketer of the Year winner.
Below is our panel of judges for 2017.
David Nichols, Inventa
David has been a passionate leader in the Experiential marketing world for over 25 years. He has spent the last 20 of those years establishing his agency Inventa as a leader in the XM field in Canada driving innovation in this sector. David has brought over 1200 experiential campaigns to life with brands like; Coca-Cola, Bell, CIBC, Nintendo, Kellogg’s, Nestle, and the BC Government just to name a few. He was also the lead on Inventa’s Olympic programs from 2004 to 2010, putting the agency in the spotlight and bringing sponsorship activation to a new level never seen before in Canada.
David has Business degree from Simon Fraser University, and has been the recipient of Business in Vancouver’s Top 40 under 40 award; BDC’s BC Young Entrepreneur of the Year; and a three time finalist for Ernst & Young’s Entrepreneur of the Year.
When David is not at the helm at Inventa he also leads charitable initiatives as the Volunteer Co-Founder of KidSport Vancouver.
David is also an active father of two boys and somehow finds time to coach soccer and baseball, while skiing and cycling whenever he can.
Susan Archibald, Suda Solutions
With over 30 years’ experience in marketing and communications, reputation and event management, strategic planning and diversified revenue generation, Susan has worked extensively in both the public and private sector. Susan recently stepped down as the SVP External Relations at the Vancouver Aquarium to start up her own consulting practice with the aim to slow down in life, travel more and work less! Prior to the Aquarium Susan was the Managing Director of Marketing and Revenue Generation at 2010 Legacies Now. Her experience also includes positions with Mission Hill Family Estate Winery, the Mark Anthony Group, the BC Dairy Foundation and the Rick Hansen Man In Motion World Tour. Susan also worked as a consultant in Indonesia with the Centre for International Forestry Research as well as on secondment to the UN to assist with the first democratic election in Indonesia’s history.
Susan is currently President of Suda Solutions Ltd., an independent consulting company specializing in reputation management, strategic planning, marketing and communications and diversified revenue generation.
Kim Mech, President BCAMA & Judging Chair
Kim is a seasoned integrated marketer and has enjoyed more than 25 years in B2C and B2B marketing throughout North America and globally on both the client side and agency side. She has spent the past two and a half years as the President of the BCAMA, guiding a talented board through a restructuring and was the catalyst behind the merger with the Association of Integrated Marketers (AIM). Prior to that, she was the Director, Senior Executive Program.
Her marketing experience spans the financial services sector (Central 1 & HSBC Bank Canada); telecommunications (Stentor Resource Centre & Bell Canada); technology (Central 1, Eyeball Networks & Cinax Designs); tourism (Destination Canada & Air Canada) and package goods (Alberto Culver, Thomas J Lipton), where she combines her marketing experience and business acumen across a wide range of businesses.
Bryan Mavrow, First West Credit Union
A senior integrated marketing leader with over two decades of experience, Bryan Mavrow is SVP Marketing & Communications for First West Credit Union where he leads brand communications, community investment, innovation, and business intelligence across four community-serving brands, 250,000 members, and 1,700 staff.
Bryan cut his marketing teeth with Rogers in the early days of cell phones, claiming to have owned one of the first Motorola ‘brick’ phones. As an online marketing pioneer, Bryan helped grow one of Canada’s most successful internet service companies in the dot-com days that created the online channels for companies including Telus, SC Johnson, Kraft, and Tourism Vancouver. He was then digital architect for guest-centred experiences on Intrawest’s 14 e-commerce resort sites including WhistlerBlackcomb.com. Over the past decade he’s been VP Marketing at 1-800-GOT-JUNK? and general manager of Hot Tomali when the agency was chosen as International Small Agency of the Year by AD AGE.
Bryan serves on the BCIT marketing programs advisory committee where he’s also taught continuing studies courses, and is an advisor to Volinspire.com that brings volunteers, charitable organizations and businesses together on one platform with a common goal of building a stronger community together.
Joe Freeburn, BCIT School of Business
Joe Freeburn has over 20 years of experience in marketing communications and entrepreneurship. During his 14 years at BCIT, Joe has been an instructor, the Associate Dean of the Marketing Management Program and is currently the Program Head for the Marketing Communications Program.
Prior to joining BCIT, Joe worked in the marketing communications field for BFS in Vancouver and FCB Direct in Montreal. Joe is also co-owner of Cajo Designs. Cajo was an official licensee for the 2010 Winter Olympics. Joe holds an M.B.A. in marketing from Concordia University, and a Bachelor of Arts and Science (Honours) from McMaster University.
Heidi Worthington, Pacific Blue Cross
As Senior Vice-President and Chief Marketing Officer, Heidi is a key driver of the Pacific Blue Cross mission to improve health and wellbeing in British Columbia and a spokesperson for the organization. She oversees branding and marketing strategy, new product development, individual membership, travel insurance and public relations.
Prior to joining Pacific Blue Cross, Heidi spent 14 years as a marketing leader with global packaged goods giant Unilever NV, where she managed world-class consumer brands such as Dove, Knorr, and Becel. Her international experience is complemented by her knowledge of local markets. Most recently Heidi was Senior Vice President and Chief Marketing Officer for the British Columbia Automobile Association (BCAA), overseeing Membership and Insurance.
Heidi speaks three languages and holds a Bachelor of Commerce degree from McGill University and a Master of Arts in European Studies from the Katholieke Universiteit Leuven in Belgium.
When away from the office, Heidi is actively involved in the community as both a volunteer and mentor. She sits on the Campaign Cabinet of the United Way of the Lower Mainland and is co-chair of the Senior Executive Program at the American Marketing Association BC Chapter. Heidi is a mentor to MBA students at the UBC Sauder School of Business.
Kari Grist, Candor Brand Counsel
Kari Grist is a passionate brand builder with over 25 years of experience creating and leading high performing teams. Adept in a variety of business environments, Kari has achieved significant results and won multiple awards in various industries ranging from aviation and tourism (Canadian Airlines), financial services (Vancity), environmental services (Offsetters) and, more recently, higher education (UBC).
Kari established Candor Brand Counsel in late 2016 working with organizations, providing them with pragmatic advice that gets results. Candor provides open, honest advice to partners needing counsel around brand strategy, integrated marketing communications, digital storytelling and social media transformation.
In 2012, Kari joined UBC as the Managing Director, Communications & Marketing. In this newly created role, Kari was responsible for shaping and elevating the university brand to inspire the world to engage with UBC. Kari refreshed the UBC brand promise, rolled out a refreshed brand identity, and implemented a digital and social transformation that had measured impact.
Prior to joining UBC, Kari was the Senior Vice President, Marketing & Client Engagement at Offsetters. Kari was responsible for defining and building the Offsetters brand as well as establishing partnerships with several major stakeholders including VANOC, Lululemon, Aimia, and Harbour Air.
Other notable career achievements include: launching Vancity’s new brand strategy that won BCAMA’s 2005 Marketer of the Year Award and the launch of oneworld – a global airline alliance.
Dee Dhaliwal, Western Living and Vancouver Magazine
A veteran of the publishing industry, Dee Dhaliwal’s many years of experience began in London, England. Her move to Vancouver in 1995 brought her to the North Shore News as Manager, Human Resources.
Dee is currently the GM/ Publisher of Western Living and Vancouver Magazine. She has also served as Publisher of The Vancouver Courier, Westender, VITA and VitaminDaily.com and was the launch Publisher of The Growler and The Alchemist.
Her previous experience includes stints in HR/ Promotions/ Marketing and Sales.
Dee is known as much or more for her community contributions.
Her involvements include serving as Chair, North Vancouver Chamber of Commerce; Director, Lions Gate Hospital Foundation, BC Chamber of Commerce, The Coho Society; PCTIA and The Gordon and Marion Smith Foundation.
Her fundraising and volunteer efforts have benefited Lions Gate Hospital, Family Services of the North Shore, Kitsilano Neighbourhood house, Artists for Kids, Harvest Project and Mulgrave School. She served as Chair of the gala fundraising committee that raised $14,000,000 to build a new ER and worked to help raise $28,000,000 for the HOpe centre to treat mental health and addictions on the North Shore.
Dee is currently serving on the Board of Vancouver Community College and is the President of Think Equal BC.
Alexander Izzo, IBM
Alexander Izzo has spent 20 years in marketing at IBM and is currently a Campaign Strategist on IBM’s Leadership Agenda – with focus on the IBM Natural Resources Solution Centre as well as Finance and Insurance for Canada. His focus has been on developing industry specific marketing campaign strategies using traditional and new media routes to clients, he plays a critical role in the development and deployment of a data driven and analytical campaign strategies of client cohorts to achieve revenue plans. Supported by Analytics and IBM Watson, Alexander provides actionable insights based on understanding market dynamics, client buying behavior, segmentation & account prioritization to grow revenue. This included revenue and business expansion/growth associated with Cloud, Big Data & Analytics, Mobile and Social categories across New Client, Cross Sell/Upsell and Retention/Renew cohort buying segments and strategies. Prior to this, Alexander has had roles in marketing supporting IBM in Enterprise Canada, Mobility, Application Management, Analytics, Government and Healthcare industries.
Big into marketing, Alexander has been leading the IBM Leadership Agenda program, focusing in our IBM’s Global Services Solution offerings and IoT. Alexander volunteers his time as a Program Board member and mentor with the BBOT Access program and as a Coach in hockey, soccer and field hockey. When not working or coaching, he enjoys golfing, and snowboarding and he currently spends most of his time with his 2 kids.
Alexander is a graduate of York University, with a Bachelor of Environmental Studies, focusing on the The Rise of Geographic Information Systems in Business Applications.
Grant Stockwell, BCAA
Grant is VP Marketing for BCAA and has over 25 years of marketing experience working on some of Canada’s top brands on both the client and agency side. He started his career in the agency business for 10 years, with Scali Mcabe Sloves, BBDO and Young & Rubicam prior to going client side as the National Director of Marketing Communications for Bell Mobility. Grant also held Director of Marketing roles for Boston Pizza and Rocky Mountaineer before joining BCAA.
A two time winner of BCAMA Marketer of the Year for Rocky Mountaineer and BCAA, Grant holds a Commerce degree from UBC.
Grant can be found chasing his two kids down the ski hill or on the bike trails when away from the office.
Lori Janson, Tourism Vancouver
Lori Janson is a senior communications and marketing professional with more than 20 years’ experience in marketing, public relations and corporate communications in both the private and government sectors. Currently, she is Director, Destination Development at Tourism Vancouver – the marketing organization charged with promoting Vancouver as a global destination for travellers and convention delegates. As a member of the Senior Management team, Lori is responsible for leading the organization in ensuring the growth and sustainability of Metro Vancouver as an international destination. She is the “champion of the visitor experience” and ensures that Tourism Vancouver is making a substantial contribution to an increasingly positive visitor experience.
Lori is also principal of Lori Janson & Associates, specializing in strategic communications, government relations, corporate social responsibility, and community engagement. Previously, she was Director, Corporate Communications for GCT Global Container Terminals Inc. and responsible for the strategic development and management of internal and external communications, media relations, government relations, brand management, and corporate social responsibility.
Lori has been a member of the American Marketing Association since 2001. She served on the British Columbia AMA (BCAMA) Board of Directors for five years and as President in 2007-08. Lori joined the Professional Chapters Council (PCC) in 2009, co-chaired Leadership Summit in 2012 and was President of the PCC in 2013-14.
Lori holds an MBA from the Richard Ivey School of Business, a Bachelor of Arts degree from the University of Western Ontario, along with a certificate in Business Communications and Marketing from Simon Fraser University.
Julian Scott, Shaw + Scott
As co-founder of Shaw + Scott, a global digital agency, Julian is regarded as one of the foremost experts in the fields of email and digital marketing. He has over a decade of visual communications experience, specializing in multi-channel, global, interactive design and has been recognized with over 35 creative and marketing awards. He partners with some of the world’s leading brands to revolutionize and harmonize their digital marketing eco-systems including Alaska Airlines, Carnival Corporation, Lululemon, Snapfish, Virgin America and LEGO. Prior to co-founding Shaw + Scott, Julian served as the Executive Director of Digital Services for Oracle Responsys.
Mike Rodenburgh, Ipsos
Michael Rodenburgh is Executive VP for Ipsos in Western Canada & the Pacific Northwest. In his role, he leads a team of over 45 researchers across all of Ipsos’ strategic business units. He is regarded as an innovative thinker in the research industry, and has significant experience working with some of North America’s largest companies.
Michael has been in the marketing research industry for over 20 years and has held senior executive positions in client services, product development, and business development. Michael is an award-winning researcher, and was awarded MRIA’s “Best in Class” award in 2003 for the best overall research study in Canada, and more recently “Best Paper” at the November 2012 ESOMAR Digital 3D Dimensions conference in Amsterdam.
He is a Certified Marketing Research Professional (CMRP) and has an undergraduate degree in Political Science from McMaster University. He is a frequent speaker at industry conferences and writes often for various research-industry publications.