IKEA generates buzz and sales through their conventional and unconventional marketing ideas that differentiate them in an increasingly complicated and competitive retail environment.
Join us for an extraordinary evening of Westcoast charm and Swedish know-how at Vancouver’s newest unconventional location – Storyeum in Gastown.
Nandini Venkatesh, IKEA’s national head of marketing will be joined by well- known industry veteran Andy Macaulay, from IKEA’s nationally acclaimed advertising agency ZiG, to share why IKEA’s approach to marketing is as unique and different as their furniture and product offerings.
Remember our successful MINI evening event sold out last year – register now so you don’t miss this one!
Want to stay current on all things unconventional and conventional? BECOME A MEMBER OF THE BC CHAPTER OF THE AMERICAN MARKETING ASSOCIATION! Get the scoop on BCAMA Membership benefits during the IKEA Tapas Reception at 5:00 pm. |
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Speaker:
Nandini Venkatesh
Marketing Manager
IKEA Canada |
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Speaker:
Andy Macaulay
Founding Partner
ZiG Advertising |
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