April 20, 2005
The AIR MILES Strategy: Segment to Success
Why use customer segmentation? Does it really result in
bottom line success?
Since its inception in 1992, the AIR MILES Reward Program has grown to include 15.4 million active users in more than 8.6 |
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million Canadian households. The program has more than 100 brand name sponsors across the county, representing more than 14,000 retail and service locations. AIR MILES gives companies the opportunity to develop customer loyalty, customer management, increase margins and target sales promotion programs exclusive within their industry.
Marketers are increasingly required to move from product driven strategies to customer driven strategies to differentiate their brand in the marketplace. Join us and gain insight on how the power of segmentation can deliver a win-win proposition. Learn how value for your customer translates into bottom line value for your organization.
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Rachel McQueen, AIR MILES Segment Marketing Director, will share her company's learning from over 12 years in the loyalty industry.
- The latest segmentation methods that really work
- Defining current and future value customers
- Delivering a relevant and differentiated customer experience
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| When: |
Wednesday, April 20, 2005
| 7:00-7:30 am |
Registration/ Breakfast/Networking |
| 7:30-9:00 am |
Presentation |
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| Where: |
Hyatt Regency Vancouver
655 Burrard Street |
| Cost: |
Register now and save $5.00
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| Members: |
$40 |
| Non Members: |
$50 |
| Student members: |
$25 |
| Season Tickets: |
1 ticket |
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| On-site Registration Cost |
| Members: |
$35 |
| Non Members: |
$45 |
| Student members: |
$20 |
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