SPEAKERS |
|
 |
 |
Pete Favat
Managing Partner and Group Creative Director
Arnold Worldwide
|
Sponsored by:
 |
Pete Favat is a managing partner at Arnold Worldwide, and prior to that he was a partner at Houston Herstek Favat before being acquired by Arnold in 1999.
Pete loves what he does and is really proud of the business results |
he and his teams have created. He has won Gold Lions at Cannes , Gold pencils at the One Show, Andy's, Gold Clio's, British D&AD, and the elusive Grand Effie.
Pete has worked extensively in the area of tobacco control. He and Alex Bogusky launched the truth campaign nationally, and he is known for the most successful statewide anti-tobacco program in history with his work for the state of Massachusetts . Pete has directed many of his own television commercials and also directed a highly acclaimed documentary film for MTV called "I can't breathe".
 |
Duane Knapp
President of BrandStrategy,
author of BrandMindset® and
co--author of Destination BrandScience
BrandStrategyT, Inc.
|
| Sponsored by: |
|
 |
 |
|
Duane Knapp, president of BrandStrategyT Inc., is recognized as an authority on the creation and implementation of successful |
results-oriented BrandStrategy Doctrines for a wide variety of corporations, ranging from Fortune 500 companies to entrepreneurial ventures and not-for-profit associations. He is a pioneer in forging brand alliances in the service industry, as well as developing multi-brand strategies.
Duane has served on various boards of directors, and has held a variety of senior executive positions at several public and private companies, including Westin Hotels, Holiday Corporation, The Promus Companies, and Cinnabon World Famous Cinnamon Rolls.
 |
David Baxter
Executive Director
Urban Futures Institute Vancouver
|
| Sponsored by: |
 |
|
As a leading economist and Executive Director of Vancouver 's Urban Futures Institute, David Baxter is a recognized authority on the impact of demographics on the worldwide consumer landscape. His ability to analyze demographic shifts and economic trends is unparalleled, as he explains what it all means for your particular organization and industry. |
The Urban Futures Institute studies and analyses transformations affecting population, community, and land use in Canada . At the Institute, David's main focus is on population and economic change and the resulting implications for business and society. His writing and presentations address such issues as understanding changing consumer markets, the shifting nature of work, and the current state of healthcare.
David has held academic appointments at the Faculty of Commerce and Business Administration at the University of British Columbia , and at the Asian Institute of Technology in Bangkok, Thailand.
 |
Laurie Coots
Chief Marketing Officer
TBWA New York
|
| Sponsored by: |
 |
|
A strategic thinker at heart, Laurie has spent the last 17 years leveraging her diverse talents in administration, technology strategies, new business development and organizational behavior on behalf of TBWA. |
Laurie's expertise in new technology and how it impacts the environment led to many breakthroughs for the agency including its exploration of innovations in the workplace like the Virtual Office in 1994 and the new " Advertising City " in Los Angeles in 1998. Laurie regularly speaks all over the world on the topic of innovation in the workplace and continually lends her support and experience to corporations interested in exploring the possibilities for change.
As Chief Marketing Officer, Laurie's attention is devoted to marketing the agency brand as well as advising on long-lead strategic issues and consumer trends, especially in the area of technology and convergence. She is particularly focused on helping the agency understand and service the next generation of brands - those invented on or enhanced by the Internet. Laurie has worked on leading brands include Apple Computer Inc., Capitol Records, Energizer, Nissan, and Sony PlayStation.
 |
Tom Shepard
Executive Vice President, Global Marketing Partnerships
and Sponsorship
Visa International |
| Sponsored by: |
 |
|
Tom Shepard is Executive Vice President of Global Marketing Partnerships and Sponsorship for Visa International. In this capacity he formulates innovative strategic marketing partnerships and |
alliances globally, working with leading multinational corporations. Tom creates and implements worldwide merchant offers within Visa's six regions to increase Visa card usage, enhance the brand and benefit Visa's member financial institutions and their cardholders worldwide.
Under Tom's direction, strategic marketing partnerships have been created with leading companies including The Walt Disney Company, British Airways, The Ritz-Carlton, and YUM Brands (Pizza Hut, KFC and Taco Bell). Tom also develops unique destination marketing programs for Visa's members, as well as global sponsorship strategies for sport and special event sponsorships including the Olympic Games.
Because of his efforts in promoting and marketing the Olympic Games so effectively, in December 2004 Shepard was selected as the fifth most influential person in the business of Olympic sports by Street & Smith's SportsBusiness Journal. He also has received the prestigious "Partnership Marketing of the Year" award from Sales and Marketing Executives International (SMEI).
Prior to joining Visa, Shepard was executive vice president of Millsport, a sports marketing agency, where he provided strategic consultation concerning the development and leveraging of major event properties. Shepard holds a BSc. in Biological Science from the University of Connecticut.
 |
Darren Barefoot
Founding Partner
InsideBlogging
|
| Sponsored by: |
 |
|
Darren has spent the last decade working for software companies in Canada and Europe. Before starting InsideBlogging, he spent two years in Dublin, Ireland as a technology evangelist for Cape Clear Software. Previously, Darren was Manager of Technical Communication at MPS, and has consulted for EA Sports, Radical Entertainment and sundry start-ups in Canada and Ireland. He has recently spoken at the Society for Technical Communication, the High Tech Communications Exchange and the Irish Software Association. Darren is also a partner in Capulet Communications, a PR and marketing company that specializes in high tech. He maintains a popular personal blog at http://www.darrenbarefoot.com. |
| |
|
 |
Jeremy C. Wright
Founding Partner
InsideBlogging
Jeremy C. Wright has worked in business and technology for 10 years. He has written hundreds of articles for dozens of publications, is currently contributing to two books and is widely regarded as an expert on blogging and how businesses can best make use of blogging to broaden their financial and customer horizons. One of the co-founders of InsideBlogging, the world's foremost blog consulting company, Jeremy has worked with companies from Microsoft, eBay and Mitsubishi through to smaller companies such as Recruiting.com and eBizBlog.ca to determine how blogs can best work for them. Jeremy has spoken at blogging conferences, and his personal blog, Ensight.org (http://www.ensight.org) is read by more than 100,000 people every month. |
|
