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Pete Favat
Managing Partner and Group Creative Director
Arnold Worldwide
[bio] |
Sponsored by:
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Telling the truth is never easy. Especially when the truth is that tobacco companies are
targeting teens to replace the thousands of people who die each year from smoking-related illnesses. In this presentation, Pete will discuss how the provocative Truth campaign was conceived, how Arnold collaborated with Crispin Porter Bogusky and where the future of advertising is headed based on the changing media landscape. |
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Duane Knapp
President of BrandStrategy,
author of BrandMindset® and
co--author of Destination BrandScience
BrandStrategyT, Inc.
[bio] |
| Sponsored by: |
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Thinking like a Genuine Brand requires a different mindset than just business as usual. Duane’s BrandPromise™ Commitment is a truly unique approach that will give you new perspective and is fundamental to brand creation or revitalization. Drawing on his vast experience, this engaging presentation will empower you to enhance and build your brand as well as provide practical insights you can implement immediately. |
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David Baxter
Executive Director
Urban Futures Institute Vancouver
[bio] |
| Sponsored by: |
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Future realities indicate that the 65 plus population will soon double, the concept of
visible minorities will disappear and the traditional census defined market segments will be replaced. David will enlighten you with the demographic, ethnic and value based
trends of tomorrow. And how to function in the fragmented environment of today. |
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Laurie Coots
Chief Marketing Officer
TBWA New York
[bio]
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Trends help us understand the world we live in. Knowing how they fundamentally inform
your business is critical for survival. Laurie will reveal how the digital age has impacted
several key trends forever. She’ll also share a blueprint for questioning the status quo in
order to assure the success of your company or brand. |
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Tom Shepard
Executive Vice President, Global Marketing Partnerships
and Sponsorship
Visa International
[bio]
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The Olympic dream isn’t just for athletes. It ’s also a powerful draw for brands. And no one
understands the sponsorship game better than Tom. His dynamic presentation will cover changes in the playing field from Torino, Beijing and Vancouver, getting the most out of an
Olympic sponsorship opportunity and Visa’s successful sponsorship history. |
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Darren Barefoot
Founding Partner
InsideBlogging
[bio] |
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Jeremy C. Wright
Founding Partner
InsideBlogging
[bio]
Blogging has permanently changed the public relations and marketing landscape. One
look at the last U.S.election is testimony enough. Jeremy and Darren will take a light-
hearted look at the winners and losers in the blogosphere. They’ll show you how to use
blogging to win friends and influence people. And they’ll demonstrate how ignoring the
blogosphere can lead to your demise. |
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