| BCAMA Grey Vancouver Speaker Series |
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You're Soaking in It! Spokespersons Are Everywhere Again
Scott Lugar, Chief Marketing Officer, ING DIRECT
January 18, 2006
They’re back! They’re once again invading our underwear drawers, colonizing our cleaning supplies cupboard. They’re lurking in our subconscious, they boldly stare back at us from cereal boxes and TV screens. Do they work? Do they sell? Are they the recognizable face of a brand, or can they be the soul of a brand? Scott Lugar, Chief Marketing Officer of ING DIRECT has an interesting and revealing take on the use of spokespersons.
Join Scott Lugar on January 18th for a lively presentation on the good, the bad, and the ING DIRECT way of brand building through a spokesperson.
Scott Lugar
Scott Lugar joined ING DIRECT Canada in January 2005 as Chief Marketing officer. He came to ING DIRECT Canada from the ING DIRECT US, where since December of 2000 he held the position of Vice President and Customer Champion, Customer Communications and Product Development. He is responsible for all aspects of marketing, brand and product teams in order to achieve corporate targets.
| When: |
Wednesday, January 18th, 2006
| 7:00-7:30 am |
Registration/ Breakfast/Networking |
| 7:30-9:00 am |
Presentation |
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| Where: |
Hyatt Regency Hotel
655 Burrard Street, Vancouver, BC, V6C 2R7 | Directions
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| Cost: |
| Members: |
$35 |
| Non Members: |
$45 |
| Student members: |
$20 |
| Season Tickets: |
1 ticket |
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| On-site Registration Cost: |
| Members: |
$40 |
| Non Members: |
$50 |
| Student members: |
$25 |
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