| Special Interest Groups (BCAMA Members Only) |
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Product Placement – Does it Really Work?
Nancie Tear, Creative Director, PropStar Placements
February 1, 2006
You’ve seen that familiar brand of pop on your favourite television show or that recognizable box of cereal in the latest movie but does product placement really work? Positioning brand name products in film and television has become an important tool in the marketing mix strategy for many companies and it can reach an attentive audience far beyond traditional marketing mediums. Traditional advertising risks being ignored and the best way to have your product remain in sight is to have it right inside the frame.
But how do you go about getting your client’s product placed in a movie or television show? Nancie Tear, Creative Director of PropStar Placements will tell you how and share her experience and expertise in this dynamic marketing field. Join Nancie Tear on February 1st to hear about the latest trends in product placement.
Nancie Tear is the founder and creative director of PropStar. Before establishing PropStar as one of North America's leading product placement and entertainment marketing agencies six years ago, Nancie worked as a professional marketer and creative director for several notable international companies including The Walt Disney Company and Reckitt & Coleman. Leveraging her love for travel with marketing, Nancie has lived and worked in Toronto, New York City, France, England and Vancouver; and has along the way developed sound credentials in advancing the business and marketing priorities for clients.
| When: |
Wednesday, February 1, 2006
| 5:30-6:00 pm |
Registration/Appetizers/Networking |
| 6:00-7:00 pm |
Presentation and Q & A |
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| Where: |
Steamworks in Gastown (Wine Room)
375 Water Street, Vancouver, BC, V6B 5C6 | Directions
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| Cost: |
| Members: |
$25 |
| Season Tickets: |
1 ticket |
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| On-site Registration Cost: |
| Members: |
$30 |
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