American Marketing Association of British Columbia Chapter

BCAMA Grey Vancouver Speaker Series

How to Win Big in the Sponsorship Game

Left to right: Susan Archibald, Dave Doroghy, Ian Howard, Richard Prokopanko

There is no question that sponsorship marketing has become an integral piece of the marketing mix. But it can be a serious investment. So, does it work? How effective is it really? And, what are the right sponsorship properties for your brand? Four of Canada's top experts will shed light on these questions and address issues around selecting and leveraging the right sponsorships for your marketing mix, building brand and customer loyalty as we make our way to the 2010 Winter Olympic Games.

Susan Archibald, Director of Marketing and Revenue Generation,
2010 Legacies Now
Susan Archibald's marketing career has spanned big brands, industries and events, leading her to 2010 Legacies Now. A former competitive diver and coach with over 25 years in marketing, Susan worked with the Vancouver Whitecaps, Rick Hansen's Man in Motion World Tour, international forestry research in Indonesia, the United Nations, and the Mark Anthony Group before joining 2010 Legacies Now as they use the upcoming 2010 games to foster social and economic benefits for B.C.

Dave Doroghy, Director of Sponsorship, VANOC
With over 20 years in sponsorship sales, Dave Doroghy has enticed sponsors for major sports teams and events in North America and abroad. Dave started his career on the road with Rick Hansen in 1986 and has since worked with the 1994 Commonwealth Games, Orca Bay Sports & Entertainment, and the Vancouver Grizzlies. He currently leads sponsorship sales for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games.

Ian Howard, Founder, Leverage, the sponsorship company
Ian Howard has been in the sponsorship business for over 30 years. His career
has taken him from the B.C. provincial legislature as Executive Assistant to two Ministers of Sport, to a position as a senior member of an international sponsorship agency, to advising organizing committees that have staged Olympic and Commonwealth Games around the world. Ian founded Leverage in 1979 to support brands in selecting, bidding on, and leveraging strategic sponsorships including those looking for opportunities to make their mark in 2010.

Richard Prokopanko, Director of Corporate Affairs, Alcan
Dedicated to seeing Vancouver host the 2010 Winter Olympics, Richard took leave to act as the Vice President Corporate Affairs for the 2010 Bid Committee where he addressed government, community and communications issues. Richard currently manages a diversity of issues for Alcan's operations in B.C., including fostering partnerships with governments, regional and provincial communities, and community investments.

When:

Wednesday, March 22, 2006