| BCAMA Special Interest Group |
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From Mars to Venus: Gender Intelligent Marketing to Women
Women buy or influence the purchase of 85% or more of what is sold. Yet a recent Canadian survey revealed that women’s satisfaction level with many industries is well below 50%. Why? Come find out in this fun and informative presentation. Based on research, personal experience and interviews with both industry experts and women on the streets of Vancouver, Mary will show you the top 10 things you need to know to reach this very important consumer group. Of interest to marketers, brand managers, advertisers and business owners, this presentation will look at advertising and business examples – and give you insights you can put to work immediately. Get to know your female consumer because research shows that when you market intelligently to women, you also sell more to men.
Mary Charleson is President of Charleson Communications, a consulting company specializing in marketing research, strategy and advertising development. Mary’s career spans over 20 years in media sales, advertising creative development, production, marketing management and research. She established Charleson Communications in 1991. She holds an MBA in marketing, teaches courses in marketing and leadership for City University’s MBA program, and guest lectures at Capilano College. Since 2002 she has written a monthly column on strategic marketing issues for Business in Vancouver. An active member of Toastmasters speakers bureau, her presentations are always fun and informative.
| When: |
Wednesday, April 5, 2006
| 5:30-6:00 pm |
Registration/Appetizers/Networking |
| 6:00-7:00 pm |
Presentation and Q & A |
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| Where: |
Steamworks in Gastown (Wine Room)
375 Water Street, Vancouver, BC, V6B 5C6 | Directions
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| Cost: |
| Members: |
$25 |
| Season Tickets: |
1 ticket |
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| On-site Registration Cost: |
| Members: |
$30 |
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