| Grey Vancouver Speakers Series |
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More Than The Maple Leaf: Re-Branding Canada
Melt the igloos, chop down the maple trees and shoot the beavers. Canada is more than a hockey-loving, beer-chugging nation and Greg Klassen, Vice President, Marketing for the Canadian Tourism Commission knows this best. Most recently the CTC embarked on a re-branding exercise to develop a campaign promoting Canadian tourism down south and abroad. Moving beyond maple syrup and bacon, Greg will shed light on branding Canada as a top tourism destination and the future of marketing Canada on an international stage. Check your toques at the door, eh?
Greg Klassen, Vice President, Marketing, Canadian Tourism Commission
With the recent move of the Canadian Tourism Commission to Vancouver, Greg Klassen makes an exciting entrance into the city. As Vice President, Marketing, he is responsible for all aspects of marketing of the Canada brand domestically and around the world. Since joining the CTC in November of 2001, Greg has held
the positions of Executive Director, E-marketing and Executive Director, US Leisure Marketing. In a former life he taught marketing at Algonquin College in Ottawa, and held various strategic marketing positions in the telecommunication industry with AT&T and Telus.
Greg holds an MBA in International Management from Thunderbird: The Garvin School of International Management in Arizona and an undergraduate degree in Economics from the University of Victoria.
| When: |
Thursday, April 20, 2006
| 7:00-7:30 am |
Registration/Breakfast/Networking |
| 7:30-9:00 am |
Presentation |
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| Where: |
Hyatt Regency Hotel
655 Burrard Street, Vancouver, BC | Directions |
| Cost: |
| Members: |
$35 |
| Non-Members: |
$45 |
| Student Members: |
$20 |
| Season Tickets: |
1 ticket |
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| On-site Registration Cost: |
| Members: |
$40 |
| Non-Members: |
$50 |
| Student Members: |
$25 |
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