| BCAMA Grey Vancouver Speaker Series |
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Does Business Intelligence (BI) make your head spin?
Is Integrated Marketing Communications (IMC) just long-winded marketing speak?
Louis Gagnon
Vice-President of Marketing
Monster Canada
November 23, 2006 |
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Business Intelligence (BI) is becoming one the most critical elements for effectively integrating messages across platforms, media and sales channels. Louis Gagnon, Vice-President of Marketing, will demonstrate how BI is affecting IMC at Monster Canada, the most visited online recruitment web site in Canada. Learn how to leverage BI, use it to plan your IMC and increase your marketing ROI.
Louis Gagnon has served as Vice-President of Marketing at Monster Canada since 2004. He has developed an expertise in the creation of applications and in business intelligence. He co-founded and served as President at YOUge Inc., dedicated to consumer acquisition via the Internet. Prior to joining Monster Canada, he held general management positions at pharmaceutical corporations in Africa, Europe, and Asia. Mr. Gagnon won top honours at the 2006 Personality of the Year Award for the Montreal chapter of the American Marketing Association (AMA).
| When: |
Thursday, November 23rd, 2006
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Registration / Breakfast / Networking |
| 7:30 am - 9:00 am |
Presentation |
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| Where: |
Hyatt Regency Hotel
655 Burrard Street, Vancouver, BC, V6C 2R7
| Directions
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| Cost: |
| Members: |
$35 |
| Non Members: |
$45 |
| Student Members: |
$20 |
| Season Tickets: |
1 ticket |
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| On-site Registration Cost: |
| Members: |
$40 |
| Non Members: |
$50 |
| Student Members: |
$25 |
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