| BCAMA Grey Vancouver Speaker Series |
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Ethnic Marketing
Presented by Steve Mossop, Ipsos Reid and Bruce Hamlin, channel m
Given that one in four British Columbians has a mother tongue other than English or French (according to the 2001 census) and over 300,000 people reported Chinese as their mother tongue, isn't it time for you to better understand this influential market segment? Learn about the profile of new Canadians today and their unique attitudes and behaviours. Steve will present findings from two recent Ipsos Reid studies on new Canadians and share marketing tips on how best to reach the South Asian community in Canada. Bruce will present his key lessons learned in approaching this marketplace, and share his direct experiences on how to market to this community. See first-hand examples of what works and what doesn't work in determining how to effectively reach this important and growing consumer segment in Canada.
Steve Mossop
President of Market Research Canada West |
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Steve is President of Market Research Canada West within Ipsos Reid. He joined Ipsos Reid in 1995 and now leads the efforts of over 60 client service staff in the Vancouver, Calgary, Winnipeg, and Seattle offices including specialized practice areas of Lottery & Gaming, Agrifood, Energy, Retail, Technology and Communications among others. He is responsible for marketing, client service, staffing and administration of a business unit with annual billings of $20M.
Steve has been in the market research industry for 15 years and is a sought-after speaker represented by the National Speaker’s Bureau and is the company’s frequent media spokesperson in the topic area of Internet trends. Ipsos Reid won the BCAMA Marketer of the Year Award in 2001.
Bruce Hamlin
Vice-President of Sales
channel m |
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Bruce began his career in broadcast over 20 years ago when he joined CHQM radio as an account manager. He then joined WIC -BCTV/CHEK as a senior account executive and was recognized on numerous occasions as one of the top TV account executives in the country. Over the years, he has held a variety of senior Sales and Marketing positions with a number of organizations, demonstrating a great aptitude for building client relationships, driving revenue growth and building strong sales teams.
Bruce is currently Vice-President of Sales at channel m, a position he has held since 2003. channel m is Vancouver's only free over the air multilingual conventional television station. Bruce has built a dynamic local and national sales team focused on Vancouver's ethnically-diverse market. Our mission is 'to bring a vision of diversity, respect, and inclusiveness to our community by celebrating our differences'. channel m is available free over the air to the three million residents in the Lower Mainland and Vancouver Island.
| When: |
Wednesday, January 31, 2007
| 7:00-7:30 am |
Registration/ Breakfast/Networking |
| 7:30-9:00 am |
Presentation |
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| Where: |
Hyatt Regency Hotel
655 Burrard Street, Vancouver, BC, V6C 2R7 | Directions
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| Cost: |
| Members: |
$35 |
| Non Members: |
$45 |
| Student members: |
$20 |
| Season Tickets: |
1 ticket |
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| On-site Registration Cost: |
| Members: |
$40 |
| Non Members: |
$50 |
| Student members: |
$25 |
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