| Special Interest Groups
(BCAMA Members Only) |
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Flying Blind – Facing Unforeseen Situations
Della Smith
Partner
QUAY Strategies Inc.
February 21, 2007 |
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It happens in every field, in every industry, and can strike anywhere regardless of how much you prepare. A new development that no one could expect brings a sudden and unexpected new dimension to your program. Imagine a product recall in the middle of your campaign, the spokesperson in your ad being arrested the day after your campaign is launched, or a group of protesters showing up at your new store’s grand opening. When tension, passion and stakes start to escalate, there is an opportunity to come out on top. Learn how to turn risks into opportunities in this session with one of the industry’s top experts.
With over 25 years of experience in High Risk Communications, Della Smith, partner at QUAY Strategies Inc. will be our guest speaker for this engagement. Drawing on real life case studies, Della will share her experience in developing strategic approaches towards sensitive and critical issues.
| When: |
Wednesday, February 21, 2007
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Registration and Appetizers |
| 6:00-7:00 pm |
Presentation and Q&A |
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| Where: |
Kingston Taphouse & Grille
755 Richards Street, Vancouver, BC V6B 3A6 | Directions
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| Cost: |
| Members: |
$25 |
| Season Tickets: |
1 ticket |
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| On-site Registration Cost: |
| Members: |
$30 |
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