American Marketing Association of British Columbia Chapter

BCAMA Grey Worldwide Northwest Speaker Series

Uncorked: The Brand Behind the Label

Join four of this province’s top wineries as they discuss marketing wine in BC, the brand, the challenges, the successes and the future plans.

After the panel discussion move into the tasting room, and sample the flavours of six wineries including: Burrowing Owl, Sumac Ridge, Quails’ Gate, Bounty Cellars, Silver Sage, and Township 7. Indulge in tastings some of BC’s best wine paired with cheeses, appetizers, and sample winery marketing initiatives.

The Panel:

	Burrowing Owl Winery, Jim Wyse, Founder and Proprietor Balance embodies the creative viticultural practices and is reflected in every item produced at Burrowing Owl, from the wine and vinyard to the winery itself and the Burrowing Owl label, first made commercially available in 1997. Jim Wyse has a wealth of expertise on making a fine wine, and capturing the market through a consistently strong brand built on the foundation of balance.

	Sumac Ridge Estate Winery, Harry McWatters, Founder and Proprietor Celebrating its 25th anniversary, Sumac Ridge Estate Winery is acclaimed for their passion, innovation, and commitment to quality. Founder Harry McWatters is one of seasoned executives in the industry, helping to drive the reputation of British Columbia's wine labels through establishing the Okanagan Wine Festival Society, acting as Director of the BC Wine institute, and Vice President of the Canadian Vinters Association.

	Quails' Gate Estate Winery, Lisa Stewart, Director of Marketing From its inception in 1956, this family owned winery has prided itself on cultivating premier grapes and producing outstanding wines. Lisa strives to market the internationally renowned family winery by developing strategic long-term plans for the refinement of the product portfolio, destination marketing plan and the marketing and branding standards for the company.

	Summerhill Estate Winery, Stephen Cypes, Proprietor Stephen Cypes, once a New York developer, found his passion in growing grapes organically in the Okanagan and building one of Canada's most visited wineries. He was the recipient of agri-marketer of the year as well as Ernst & Young Entrepreneur of the year in 2003 in hospitality. The Summerhill Pyramid clarifies the tastes of the vintages within, and attracts visitors from around the globe. Summerhill has won numerous awards including a gold metal in France for sparkling wine.