| Special Interest Groups
(BCAMA Members Only) |
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Delivering on Your Brand Promise
Mary Charleson, President, Charleson Communications, and Marketing Columnist for Business in Vancouver
April 4, 2007
Great brands understand that it’s all about delivering a memorable experience, making an emotional connection with customers, and being absolutely driven by how they make their customers feel. They deliver on their brand promise. A distinctive position in the marketplace with an emphasis on functional benefits wins customers, but focusing on the emotional benefits can make a good brand great, and keep those customers for life.
Mary will illustrate with tips and examples from Westcoast founded regional brand Vancity, national brand MEC, and international brand Lululemon. She’ll also discuss how the social strategy of these brands, a growing movement, has been at the core of their brand promise and emotional connection.
Speaker Bio:
Mary Charleson is President of Charleson Communications, a Vancouver based consulting company, established in 1991. Her company specializes in marketing research, strategy and advertising development. She holds an MBA in marketing, teaches courses in marketing and leadership for City University’s MBA program, and guest lectures at Capilano College. She has been a marketing columnist for Business in Vancouver since 2002 and is a frequent conference speaker and workshop leader.
| When: |
Wednesday, April 4, 2007
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Networking |
| 6:00-7:00 pm |
Presentation and Q&A |
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| Where: |
(New Location)
Al Porto Ristorante (Wine Room)
321 Water Street, Vancouver, BC | Directions
Phone: 604-683-8376
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| Cost: |
| Members: |
$25 |
| Season Tickets: |
1 ticket |
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| On-site Registration Cost - |
| Members: |
$30 |
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