Social Networking Marketing – Learn from local experts Blast Radius and Electronic Arts.
The Presenters:
Sarah Dickinson, Senior Strategist, Blast Radius
As Senior Strategy consultant, Sarah brings seven years experience in developing innovative marketing strategies for Global organizations. Since joining Blast Radius she has been instrumental in creating strategic web solutions for companies such as Intrawest, Jenny Craig, Starbucks, and DirecTV. Prior to joining Blast Radius Sarah spent four years at Euro RSCG 4D, (Adweek's Number 1 Interactive Agency Network in the World for the last 2 years) as Senior Online Account Manager leading a multi-disciplinary team in all aspects of customer acquisition strategy: consumer research, media planning, creative development and measurement framework strategy.
Lothar Boensch, Senior Director, Business Development, Blast Radius
Lothar joined Blast Radius in 2000 and has played many strategic roles in the organization. As founder of Blast Radius’ European operation Lothar was integral in securing relationships with Nintendo Europe, Nike Europe, and Heineken International to deliver major marketing solutions that are still in place today. Lothar has worked in all facets of the Internet business, including running the Blast Radius production organization, leading European client services, and creating innovative marketing solutions for major clients. Lothar returned to Vancouver in July 2006 as Senior Director, Business Development and has since secured business with Starbucks, Microsoft, Nintendo of America, and the Canadian Tourism Commission.
Steve Park, Director Online Marketing and Community Development, EA SPORTS, Electronic Arts Canada
Steve has fifteen years of broad Direct Marketing experience with an emphasis on analytical methods, online marketing strategy and e-Marketing across a wide range of industries. Steve has worked Client and Agency side as a Senior Direct Marketer with a number of high profile, market leaders, including Intrawest Resorts, HSBC, Canadian Airlines, and DIRECTV. He is also active as a speaker and instructor serving as the President of the British Columbia Association of Integrated Marketers, as well as a MBA sessional instructor for Data Mining and CRM at the University of British Columbia. Steve holds a Bachelor of Science Degree with a major in Physics from York University in Toronto.
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