Steve Mossop, President, Market Research Canada West, Ipsos Reid will reveal highlights from their latest study of 1,220 online interviews with teens conducted in November 2007, including an understanding of who's online, what they look like, their attitudes and where they are going online. He will also discuss how youth differ from adults in their online habits and what you could be doing to capture the attention of this lucrative group. Comparisons and conclusions will be drawn relative to the last time the study was last replicated in 2004.
Angela Scardillo, Vice President, Client Services, DDB Vancouver, Managing Director, DDB Kid Think will showcase recent case studies involving marketing to teens online-what works, what doesn't, and what is the best way to capture the attentions and actions of this difficult to reach audience. She will highlight examples of recent successful online campaigns that are targetted to teens in order to provide marketers with concrete examples of the do's and don'ts of how to market to this group. |
