Learn and participate in the BCAMA’s Sustainability Panel discussion and find out what leading local brands are doing to incorporate green efforts and sustainable practices into their brand and marketing strategies. Is reducing your brand’s carbon footprint the only way to go and what does this mean to the consumers we try to reach every day?
Join us for a dynamic presentation on a growing hot topic in the marketing industry today.
Marc Stoiber
President
, Change Advertising
Moderator - Green Brand Strategist
Marc has spent 20 years helping to build brands. Now he’s helping build the brands of the future—the brands that are tapping into innovation to help make the world a better place. He is the President and founder of Change Advertising, a company that helps create green brand strategies that consumers can understand, appreciate and reward.
Amanda Pitre-Hayes
Manager, Environmental Programs
Vancity
Panelist – Service Marketing
Amanda Pitre-Hayes leads Vancity's Climate Change Solutions Strategy and is responsible for Vancity's carbon neutral, carbon offset, and environmental granting programs. Prior to joining Vancity, Amanda worked at REDF, a foundation supporting social enterprises, and The Body Shop, an organization dedicated to environmental and social returns.
Ellie Sykes
Vice President, Qualitative & Online Communities
Angus Reid Strategies
Panelist – Consumer Research
Ellie is the VP of Qualitative and Online Communities at Angus Reid Strategies and is a Certified Marketing Research Professional. Her strong research background led Ellie to be the team lead for the study on Canadians and Global Warming, and Mountain Equipment Co-op’s Sustainability study in 2007. She has expertise in assessing public opinion and behaviour on issues related to the environment and sustainability.
Selena McLachlan
Marketing & Research Manager
Mountain Equipment Co-op
Panelist – Product Marketing & Brand Positioning
Selena McLachlan is the Marketing and Research Manager for Mountain Equipment Co-op (MEC), a local Canadian company that strives to make and market products sustainably, and build and operate its facilities with a minimal ecological impact. In her role, Selena oversees branding, segment strategies, multi-channel programs, and increasingly, social marketing. Selena played a key role in MEC’s award-winning ad campaign “Leave Prepared”, in addition to an extensive re-branding project recently recognized by ReBrand 100.
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