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Join the BCAMA, BC Children’s Hospital Foundation and TBWA\Vancouver for an inspirational marketing and brand presentation, which will highlight the marketing innovation and strategic thinking behind the ‘Be a SuperHero’ marketing campaign.
For over 26 years, the BC Children’s Hospital Foundation (BCCHF) has been inspiring donors to make a difference and give back to the children in the province—despite a limited marketing budget and a highly competitive non-profit community in BC. With its recently announced goal to fundraise $200-million to rebuild the BC Children’s Hospital—the BCCHF and its advertising agency, TBWA\Vancouver, are challenged with the largest hospital fundraising campaign ever in Western Canada.
http://www.bcchf.ca/campaignforbcchildren
SPEAKERS
Debora Sweeney
Vice President and Chief Communications Officer
BC Children’s Hospital Foundation
Debora joined the BC Children's Hospital Foundation in 2000. As an Officer of the BC Children’s Hospital Foundation and a member of the executive team, her specific responsibilities include strategic direction for the Foundation's marketing, communications, and public affairs initiatives; government relations and fundraising strategy. She also acts as chief media spokesperson.
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Andrea Southcott
President
TBWA\Vancouver
Andrea Southcott is President of TBWA\Vancouver, an advertising/communications firm recognized within Canada and internationally for its work on behalf of clients, including Vancity, BC Lottery Corporation, Pharmasave, BC Ministry of Health, Canpages, and Frontier Dental. She and her agency believe strongly in giving back to the community and TBWA\Vancouver contributes over 10% of its time annually to probono and community causes including BC Children's Hospital, the Vancouver International Film Festival and Emily Carr University of Art and Design.
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