Raquel Hirsch President Hirsh Strategies Inc.
This event is proudly sponsored by Pivotal

20,600 Google results for “What is CRM”
5,200 Google results for “CRM is not”

It seems every service and software company on the planet that remotely aspires to involve customers has applied the term. Today CRM is a puzzle and seems to mean ‘everything’, and as a result it is in danger of meaning ‘nothing at all’ – and CRM does mean something - it means your company has a tool to identify your marketing efforts that are impacting your bottom line.

Piece the CRM puzzle together with Raquel Hirsch, President of Hirsch Strategies Inc. You’ll leave the luncheon equipped with the following:

• The benefits CRM delivers to Marketing, Sales and Customer Service
• How to develop and execute a CRM strategy that delivers measurable bottom line results
• The role technology plays in CRM – and why it should not drive the strategy
• An application of how Sharp Electronics used CRM to increase their number of qualified leads by 1000%, reduce lead costs by 85% and lower advertising expenses by 28%.

Wednesday February 25, 2004
Hyatt Regency Vancouver, 655 Burrard Street

Luncheon Seminar (everyone welcome)
Registration: 11:45am – 12:15pm
Sit Down Lunch: 12:15pm – 12:45pm
Presentation: 12:45pm – 2:00pm

Interactive Workshop (members or by invitation only)
Refreshments: 2:00pm – 2:15pm
Workshop: 2:15pm – 4:30pm