The BCAMA TBWA Speaker Series Proudly Presents:
Starbucks Coffee - Building a global brand,one cup at a time
Starbucks Coffee Company started like any other. Only a few short years ago it was single operation; today it is one of the most recognizable brands worldwide. Is this success story a stroke of marketing genius or simply being in the right place at the right time? - you be the judge.
(One vision + One coffee shop + One country) + (55,000 employees + 7,200 locations + 28 countries) x 30 years = Global brand.
At the third BCAMA TBWA Speakers Series, Monica Jaeschke, Starbucks' Western Canada Marketing Manager will uncover:
• What's behind one of the world's most recognizable brands?
• How has Starbucks become one of the leading retailers, roasters and brands of specialty coffees in the world?
• What keeps loyal customers coming back an average of 18 times a month?
• How does Starbucks maintain their brand's momentum while opening close to three stores a day worldwide?
In true Starbucks fashion, we will be serving hot coffee, providing samples to take home, and drawing for some fabulous Starbucks gift baskets. Is there any better way to start your day?
Monica Jaeschke
Regional Marketing Manager
Starbucks Coffee Canada
Wednesday January 28, 2004
Morris J. Wosk Centre for Dialogue, 580 West Hastings Street,
Breakfast and Registration: 7:00am - 7:30am
Presentation: 7:30 am - 9:00 am
Pre-Register |
On-site Registration |
Members $30
Non Members $45
Student Members $20
Season's Tickets 1 |
Members $35
Non Members $50
Student Members $25
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