Wednesday, March 5, 2003
Renowned cities have always thrived on a dynamic combination of commerce and culture. As Vancouver strives to take its place on the world stage the strength of this relationship is more important than ever. The Vancouver International Jazz Festival has become B.C.’s most popular festival and a major international success story through a combination of great content and winning partnerships with corporate sponsors. Robert Kerr, co-founder of the festival and Executive Director for its 18 years, will share his experience in building successful marketing partnerships that deliver results for both sponsors and the event.

• Transferring imagery from events to building equity for brands.
• Evolving partnerships by listening, learning, seizing opportunities and rolling with the punches.
• Lessons learned on how to cope with losing a major sponsor.
• Building opportunities for new partners by meeting marketing objectives.
• Creating innovative partnerships between sponsors.